[0] InsightExpress Unveils Revolutionary Market Research and Competitive Intelligence Offering.Business & High-Tech Editors STAMFORD, Conn.--(BUSINESS WIRE)--March 15, 2001 InsightExpress clients can now conduct online research directly among their competitors' Web site visitors, registrants, and customers. InsightExpress, the pioneer of high-speed, self-serve online market research, today announced the ability to target, intercept intercept in mathematical terms the points at which a curve cuts the two axes of a graph. , and acquire the attitudes and opinions of consumers as they visit virtually any Web site or conduct nearly any action on the Internet. "This capability ushers in a new era in marketing and competitive intelligence--providing marketing professionals with direct access to visitors, registrants, and customers of nearly every competitors' Web site," says Charlie Hamlin, president and COO of InsightExpress. "Never before has it been so easy, fast, and cost-effective to understand the demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , attitudes, and behaviors of a competitor's user base. This is the online equivalent of interviewing shoppers as they enter a competitor's store or standing directly next to your competitor's cash registers--the insights are invaluable," says Hamlin. "The new offering enables InsightExpress clients to evaluate strategic and tactical marketing opportunities by directly obtaining input from a competitor's customers," says Lee Smith, executive vice president at InsightExpress. "Clients can use this feedback to understand customer profiles, evaluate product perceptions, measure brand loyalty, enhance a Web presence, or develop promotions designed specifically to induce switching," says Smith. As an example, Kodak can create a custom InsightExpress survey targeted to www.canon.com visitors in an effort to understand the demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want of those browsing or purchasing at the Canon Web site. From the survey, Kodak can also determine satisfaction levels, purchase behavior, brand loyalty, and attitudes toward Canon and Kodak products. Using a similar survey targeted to www.kodak.com visitors, Kodak can assess its strengths and weaknesses relative to Canon. "This breakthrough is the product of InsightExpress' automated online research technology in combination with the targeting capabilities of NetZero, the second largest ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ," says Smith. "Selectively fielding InsightExpress surveys to NetZero's more than 8 million subscribers based upon their actual Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. behavior is crucial to conducting powerful competitive and contextual attitude and opinion research," says Smith. "We are pleased to work with Insight Express to bring NetZero's unique targeting capabilities to Insight Express' clients," said Rusty Taragan, senior vice president of NetZero and general manager of CyberTarget, NetZero's in-house market research division. "Our ability to target our users at any point in their Web surfing activity gives us and our partners unmatched efficiency in reaching customers at just the right time." "Our goal is to provide every marketing professional and business decision-maker with the input they need to make better decisions in real-time," says Hamlin. "The ability to survey individuals based upon actual Web surfing behavior further differentiates InsightExpress from traditional and online market research competitors by offering our clients the richest set of competitive and market research services anywhere," says Hamlin. Prices for the new service begin at $1,450 for 50 completions ($3,300 for 300 completions). Surveys typically complete in 24 to 72 hours, depending upon the number of requested completions and the incidence of the desired target audience. About InsightExpress, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Affiliated with NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion Worldwide, InsightExpress is the nation's pioneering provider of fully automated market research. Through its application of Internet-based technologies Refers to the communications infrastructure of the Internet, which is based on the IP protocol. IP is part of the TCP/IP protocol suite. It may also refer to voice over IP (VoIP), which uses the Internet to make telephone calls. See VoIP, IP and TCP/IP. , market research acumen acumen Astuteness, perception, perspicacity , and respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. management expertise, InsightExpress provides clients fast, affordable, and reliable insights into the needs, behaviors and attitudes of their targeted consumers, customers and employees. Through its end-to-end, patent-pending process, InsightExpress enables clients to access the consumer input they need to make better decisions. Visit InsightExpress on the Web at www.insightexpress.com. About CyberTarget Using a combination of NetZero members' non-identifying profile data, as well as its comprehensive tracking of member Internet usage, CyberTarget provides a deeper understanding of how people are using the Internet than is currently available through traditional Internet rating companies. NetZero's zCast software also gives CyberTarget the ability to deliver a survey invitation at a time during a members' Internet experience when it is most relevant. NetZero's unique tracking capabilities, made possible by the zCast technology, enables the company to go beyond collecting and storing profile data. While most traditional market research targets its respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. using only demographic information, CyberTarget is able to target respondents via a direct measure of online behavior - the sites users visit, the amount of time they spend there, the specific online paths they take, and much more. As a result, researchers no longer have to conduct a random hunt for people - they can target those known to use certain services and visit particular Web sites. About NetZero, Inc NetZero, Inc. (Nasdaq: NZRO) is a leading provider of free and pay Internet access See how to access the Internet. services, offering a broad range of interactive marketing, research and measurement solutions. NetZero offers consumers high-quality Internet access, a choice of popular e-mail programs Software in the user's computer that can access the mail servers in a local or remote network. Also known as an "e-mail client," "mail client," "mail program," and "mail reader," it provides the ability to send and receive e-mail messages and file attachments. and convenient navigation tools that provide "speed dial" to key sites on the Internet. Through proprietary technologies, NetZero offers advertisers unique targeting capabilities through numerous online advertising and sponsorship channels. The company's CyberTarget division offers marketers and advertisers mass-scale, online market research and measurement services. NetZero is a Cisco Powered Network, offering its access services to approximately 8.4 million registered users in more than 5,000 cities across the United States and in Canada. For more information, please visit www.netzero.net. To obtain a CD, please call 1-800-DEFENDER. This announcement may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. The potential risks and uncertainties include, among others, NetZero's ability to develop and market CyberTarget and market and sell the research CyberTarget compiles. More information about potential factors that could affect the company's business and financial results is included in the company's Form 10-Q Form 10-Q See 10-Q. and other filings with the Securities and Exchange Commission (http://www.sec.gov) including (without limitation) information under the captions "Management's Discussion and Analysis Management's discussion and analysis (MD&A) A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial of Financial Condition and Results of Operations" and "Risk Factors." NetZero(R), Defenders of the Free World(R), the NetZero logo, zCast(R), CyberTarget(tm), NZTV(tm) and The ZeroPort(tm) - are trademarks of NetZero, Inc. All other names are trademarks and/or registered trademarks of their respective owners. |
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