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[0] Infotopia and Morgan Fairchild Team Up; Infotopia Prepares Infomercial Debut.


Business Editors

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BOSTON--(BUSINESS WIRE)--June 20, 2000

Infotopia Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:IFTP IFTP Integrated Fight Through Power
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) announced today that it is performing final edits to its newest infomercial, The Body Rocker. The Body Rocker utilizes Dean Tornabene's patented Rocker Technology, which was last used for his highly successful Ab Rocker. Ab Rocker since last year has generated over $150 million in sales for E4L. Infotopia is now the exclusive home for all of Dean Tornabene's products. Morgan Fairchild Morgan Fairchild (born February 3, 1950) is an American actress. Biography
Early life
Fairchild was born Patsy Anne McClenny in Dallas, Texas, to Edward Milton McClenny and Martha Jane Hartt.
 makes her debut for Infotopia as the co-host of the Body Rocker infomercial with Dean Tornabene.

"We are truly excited about the potential results we will see from this infomercial," said Ernest Zavoral, President of Infotopia. "The testing period is concluding and we have now brought in one of the top film editors in our industry to help us deliver a perfect sales pitch. Morgan Fairchild showed great enthusiasm during the project and we think she will appeal to everyone who is looking to get in better shape. We are following in the track of great products like the Total Gym The Total Gym is an exercise machine used for strength training and pilates training marketed and sold under the Total Gym brand by efi Sports Medicine, Inc. It is primarily sold through the use of infomercials for home use and is also sold to the commercial and rehabilitation , and the Nordic Track. This formula has been proven to make money time and again."

The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits.

This news release includes "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 2000
Words:338
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