[0] Idea Integration Helps Compaq Launch New iPAQ Line of Personal Internet Devices and Services.

Business Editors/High-Tech Writers

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Sept. 20, 2000

Idea Integration, the e-business solutions unit of Modis Inc., the

$1 billion IT subsidiary of Modis Professional Services (NYSE:MPS), has teamed with Compaq Computer Corporation (NYSE:CPQ) to help launch Compaq's new iPAQ family of Internet devices and services. The iPAQ line of products and solutions allows users to take advantage of personalized and customized information, as well as the wealth of content on the Internet - anytime, anywhere.

Compaq engaged Idea Integration's national creative practice to create the Web site and introductory Flash demo to announce and promote the new iPAQ sub-brand of Compaq products. The product line includes the Personal Audio Player, the Blackberry Wireless e-mail solution, the PocketPC, the Home Internet Appliance, and the Connection Point.

"Our creative team stepped up to the challenge of effectively showing the world what the iPAQ line can do. Both the iPAQ Web site and the demo created are a clear reflection of the simple yet powerful objective of the new line - to bring information to users at their every convenience," said Ed Morrissey, managing director of Idea's national creative practice.

Launching the iPAQ line is a significant step in delivering on Compaq's strategy of making Internet access more pervasive and easier to use. Compaq iPAQ products and services will redefine and expand Internet access to address the full range of customer needs at work and at home.

As the high tech industry continues to move toward personal and wireless communications, the iPAQ line places Compaq at the forefront of industry trends. In order to reflect the stylish, cutting-edge aspect of the new line, Idea created the introductory Flash demo to complement the iPAQ Web site and highlight iPAQ's core truths: innovation, simplicity, and usability, in order to deliver an "experience," which is what iPAQ is all about. The demo was designed to reinforce the iPAQ family's key concept: the ability to satisfy the modern users' needs for instant access, freedom, and flexibility.

"iPAQ is redefining and expanding Internet access and use for our customers," said Bill Sidwell, senior manager of brand planning and implementation, Compaq Computer Corporation. "People want a common set of devices they can use on the job, in the home, or on the road, and that is one of the messages behind the new sub-brand and the interactive experience we set out to create."

"Idea Integration helped us achieve our goal of delivering a simple, practical experience that cuts across commercial and consumer boundaries, and complements and extends functionality of our industry-leading PC products," Sidwell added.

Idea has also been engaged with launching the brand on Compaq.com throughout all the product pages within the Compaq stores. Idea has been able to translate Compaq's needs into a Web product that showcases the new line, and is responsible for carrying the branding and the iPAQ experience from start to finish, integrating the line across all levels of Compaq sites.

About Idea Integration

Idea Integration, the e-business solutions unit of Modis, Inc., is a leading Internet solutions provider. Idea specializes in solution areas including e-business strategy, creative design, CRM, e-application development, business intelligence, B2B solutions, EAI, and enterprise solutions to deliver innovative, end-to-end e-business solutions to Fortune 1000 companies and global businesses. Idea Integration has a presence in 19 markets throughout the United States and the United Kingdom, with over 1,300 technology, strategy, and creative professionals. For more information, please visit www.idea.com.