[0] Harris Interactive to Recruit drkoop.com Members for Health Advisors Panel; Participant Opinions and Attitudes Will Help Shape Health Care Policy.Business Editors & Health/Medical Writers ROCHESTER, N.Y. & SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BW HealthWire)--March 5, 2001 Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. (Nasdaq:HPOL), the global leader in Internet-based market research, has entered into an agreement with drkoop.com (Nasdaq:KOOP), a leading Internet Health and Wellness Network, to recruit members to participate in Harris Interactive research for the health care industry. Under the agreement, Harris Interactive will compensate drkoop.com for each of its two million registered members who elect to join and participate in the Harris Interactive chronic illness panel. Panel members will be able to voluntarily provide information about their concerns, behaviors and attitudes toward their or a family member's medical condition(s) and treatment. This knowledge can then be used by the health care industry to improve policy, products and services. "The health care market has a critical need for accurate attitudinal and behavioral knowledge of its customers -- the patients who need and utilize medical services. Panel members recruited from drkoop.com will help Harris Interactive build this important forum and enable us to provide extremely accurate information to the health care industry," said Katherine Binns, senior vice-president of Harris Interactive. "We are pleased to be in partnership with such a distinguished research organization," said Bill Carlson, executive vice president for business development and sales of drkoop.com. "Our membership provides Harris Interactive with ready access to a pool of active and aware panel participants and drkoop.com adds an important component to its expanding wellness platform while gaining an ongoing revenue source." About Harris Interactive Harris Interactive (Nasdaq:HPOL), the global leader in online market research, uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences, behaviors and attitudes of people worldwide. Known for its Harris Poll, Harris Interactive has 45 years of experience in providing its clients with market research and polling services including custom, multi-client and service bureau research, as well as customer relationship management services. Through its U.S. and Global Network offices, Harris Interactive conducts research around the world, in multiple, localized Translated into the spoken language of the country. See localization. languages. Harris Interactive uses its proprietary technology to survey its database of more than 7 million online panelists. For more information about Harris Interactive, visit its Web site at www.harrisinteractive.com. EOE EOE See: European Options Exchange M/F/D/V About drkoop.com Inc. With more than two million registered users, drkoop.com (www.drkoop.com) is a leading Internet Health and Wellness Network dedicated to providing trusted information and guidance to consumers worldwide. Research verifies that consumers increasingly are taking charge of their own health management and are seeking guidance on wellness and preventive preventive /pre·ven·tive/ (pre-vent´iv) prophylactic. pre·ven·tive or pre·ven·ta·tive adj. Preventing or slowing the course of an illness or disease; prophylactic. n. measures as well as holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine healthcare options. drkoop.com fills this vital role in today's healthcare environment by offering one site that consumers can rely on for up-to-date medically reviewed content, tested health products and services, and active health management. Moreover, its strategic alliance with Siemens Medical makes drkoop.com a leader in promoting secure online interaction between patients, their physicians and local healthcare organizations. About the Harris Interactive Chronic Illness Panel The Harris Interactive chronic illness subpanel is made up of Harris Interactive panel members who have volunteered to provide opinions about their knowledge, behaviors and attitudes concerning their medical condition(s) and treatment. Members of the panel have been diagnosed with chronic conditions like allergies Allergies Definition Allergies are abnormal reactions of the immune system that occur in response to otherwise harmless substances. Description Allergies are among the most common of medical disorders. , arthritis arthritis, painful inflammation of a joint or joints of the body, usually producing heat and redness. There are many kinds of arthritis. In its various forms, arthritis disables more people than any other chronic disorder. , asthma, chronic pain, depression, diabetes, high cholesterol Cholesterol, High Definition Cholesterol is a fatty substance found in animal tissue and is an important component to the human body. It is manufactured in the liver and carried throughout the body in the bloodstream. , multiple sclerosis multiple sclerosis (MS), chronic, slowly progressive autoimmune disease in which the body's immune system attacks the protective myelin sheaths that surround the nerve cells of the brain and spinal cord (a process called demyelination), resulting in damaged areas , and many other medical conditions See carpal tunnel syndrome, computer vision syndrome, dry eyes and deep vein thrombosis. . This subpanel also includes panel members who live with family members who have chronic conditions. Members of this subpanel also help provide critical information to health care researchers by participating in surveys and in clinical trials. |
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