[0] Former Nike Executive Joins American Sports History Incorporated.

Sports Editors 

BAY SHORE, N.Y.--(BW SportsWire)--July 6, 2000

Herbert J. Hefke, President and CEO of American Sports History Incorporated (the "Company") and former Managing Partner of J.P. Morgan, has announced that John Schulte, a former executive at Nike Inc., has joined the Company as Vice President of Product Development. Mr. Schulte will oversee the development and the launch of the Company's Sportsinfo.com Website. After the launch, Mr. Schulte will oversee the sales and marketing activities related to the Website.

During Mr. Schulte's fourteen years of experience in the sports and fitness industry, he focused on creating and marketing team sports products for Nike Inc., Mizuno U.S.A. Corp. and Easton Sports, Inc. Mr. Hefke commented, "We are building a management team with complimentary skills. Mr. Schulte's proven management and marketing skills and passion for connecting to the consumer, will significantly contribute to our goal of becoming a leading-edge sports educational and informational interactive company." Mr. Schulte received an M.B.A. in Marketing and Finance from the University of California at Los Angeles and a B.A. in Economics from the University of California at Davis.

The Company's common stock is traded over the counter as a bulletin board stock under the symbol AMSH. The Company is focused on providing sports educational and informational content utilizing the capabilities of traditional media, the Internet and emerging technologies.

Investor Relations Contact: Mr. Arthur J. Dromerhauser at [phone]

All statements, other than statements of historical fact, included in this press release are, or may be, forward-looking statements within the meaning of Section 27a of the Securities Act and Section 21e of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Without limiting the foregoing, the words "believes", "anticipates", "plans", "intends", "expects", and similar expressions are intended to identify forward-looking statements. Various economic and competitive factors could cause actual results or events to differ materially from those discussed in such forward-looking statements, including without limitation; the company's degree of leverage, the company's dependence on major customers and key personnel, competition, and the other factors discussed in this press release with respect to the Company's business. Accordingly, such forward-looking statements do not purport to be predictions of future events or circumstances and may not be realized. The Company expressly disclaims any obligation or undertaking to release publicly any updates or any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any statement is based.