[0] CITA Biomedical to Appear On Alexander Haig's World Business Review TV Series.

Business Editors/Health & Medical Writers

BOCA RATON, Fla.--(BW HealthWire)--Feb. 29, 2000

Multi-Media Productions (USA), Inc. is proud to announce the appearance of Joseph Dunn, president and CEO of CITA, Center for the Investigation and Treatment of Addiction (OTCBB:DETOX), on World Business Review. The weekly television series focuses on business and technology, and is hosted by General Alexander Haig, chairman of Worldwide Associates, Inc. and former president and chief operating officer of United Technologies. General Haig was also former U.S. Secretary of State during the Reagan administration. John Garrison, chief executive officer of the American Lung Association, appears on the program as healthcare expert.

"CITA Biomedical, Inc. was selected to appear on the program because of its revolutionary detoxification method that accelerates the recovery of substance-dependent patients," said Marlyn Parsell, the show's coordinating producer.

There is a widely held notion that those addicted to opiates, illegal or prescription, fit a particular profile. But substance dependency does not discriminate, and those who find themselves in this hapless condition typically face a grueling recovery process. The most prevalent methods of detoxification are so protracted that the recovering parties often falter under the pressure of withdrawal symptoms, reverting to the previous undesired behavior.

CITA Biomedical Inc. (www.citabio.com) has developed a process to detoxify addicts to both illegal drugs and other opiate-based drugs and medications. UROD(TM) (Ultra Rapid Opiate Detoxification) is an accelerated detoxification program, which reduces, and in some cases, eliminates withdrawal symptoms associated with existing detoxification programs. Patients receive FDA-approved medications to purge the body of opiates and rebalance the body's chemistry. The actual detoxification is completed in 4-7 hours. The procedure requires a hospital stay of 24-hours or less, and is administered by Board and CITA-certified anesthesiologists. The procedure is performed at CITA-licensed facilities across the United States.

UROD is said to be proven and controlled, proven because its follow-up care and tracking records have been empirically determined to work. It is controlled because of the painstaking attention to replicating the same environment at each location to offer a global scale to ensure uniformity. The objective is to ensure consistent, measurable results at each facility.

Dunn appears on World Business Review to discuss UROD and what it means for the business of addiction. "Addiction is treatable. It does not have to be a difficult process, but it does require commitment, and we have a proven formula for success," said Dunn. John Garrison, chief executive officer of the American Lung Association appears on the program as health expert.

Detoxification is a first phase of the UROD process for customers. Patients subscribe to and participate in another dimension of the treatment program because detoxification is just a part of the battle. This aspect of the treatment involves more supported introspection to explore and identify root causes of the behavior in order to maintain a healthy future free of opiates. CITA-licensed facilities include Sunhealth Specialty Hospital-Denver, Woodland Park Hospital-Portland, Centinela Hospital Medical Center-Los Angeles, U of I Medical Center-Chicago, and John C. Lincoln Hospital in Phoenix, AZ.

Taped in Washington, D.C., World Business Review currently airs on PBS The Business Channel, CNBC as paid programming, and in prime business time slots in numerous Public Television markets, including San Francisco, New York, Chicago and Washington. The weekly series can also be viewed on TWA, United Airlines or from any desktop computer via AENTV.

World Business Review has been developed into curriculum for college and university-level courses, and is being used in a variety of business and technology courses and/or within the School of Business libraries at Carnegie Mellon University, Dartmouth College, Duke University, DePaul University, Georgetown University, University of Florida, City University of Hong Kong, among other distinguished institutions of higher education.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032 or by visiting www.wbrtv.com, which showcases featured topics and specific companies' technologies.