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[0] Brience Releases Beta of Universal Platform for the Adaptive Web; Ombrience 2.0 Lets Companies Effortlessly Extend eBusiness and Create Optimized Customer Experience on any Device.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--July 26, 2000

Brience, Inc., a leading provider of next-generation solutions for extending the power of the enterprise, today announced beta availability of its Ombrience 2.0 Application Framework, the first commercial solution designed to let enterprises easily deliver applications, data and services to Web-enabled wireless and broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 devices while preserving a consistent and rich user experience. The Ombrience 2.0 Application framework allows companies to adapt easily to rapidly changing business demands by allowing them to extend the reach and power of their enterprise applications without adding or duplicating infrastructure.

The Ombrience platform allows Global 1000 corporations to easily deliver static, dynamic or transactive data from enterprise applications in a form customized to the user's device, display and bandwidth without the costs of custom programming or additional infrastructure currently required with other solutions. Building on existing enterprise systems, businesses can now provide their customers and employees with consistent, differentiated and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 Web experiences, regardless of the means they use to access the system.

"It's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 no surprise that several Global 1000 corporations are already deploying our platform to extend their critical business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  to their employees and customers," said Rod McGeary, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Brience. "To date, solutions extending the reach of enterprise systems have been costly and time consuming to implement. We recognized that global companies need an efficient way to deliver a consistent user experience that differentiates them and allows them to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the enormous opportunities of eBusiness See e-business. ."

The Ombrience 2.0 Application Framework is already being deployed around the world by businesses shaping the future of eBusiness:

Telefonica MoviStar movistar is a major mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. Many movistar networks were acquired from BellSouth.

The movistar name has been in use in Spain since the launch of GSM services in 1995.
 -- Delivering Easy Access

MoviStar, Puerto Rico's subsidiary of Telefonica, the leading Latin Lat·in  
n.
1.
a. The Indo-European language of the ancient Latins and Romans and the most important cultural language of western Europe until the end of the 17th century.

b.
 American telecommunications service provider A Telecommunications Service Provider or TSP is a type of Communications Service Provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless companies. , recently selected Brience to enable it to deliver wireless Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 services to its cellular customers. With the Brience platform, MoviStar subscribers are able to retrieve and answer e-mail from their handsets, access Internet information and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  sites, and view dynamic Internet content from multiple Spanish-language portal sites Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. .

"In today's fast-paced environment it is important that we offer our customers the best technology available and Brience helped us do that quickly," said Juan Oyarzabal, director of marketing for MoviStar Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . "Brience's platform will give our wireless users fast, efficient, and reliable access to over two dozen categories of Spanish-language content."

Ingram Micro Ingram Micro, Inc. NYSE: IM a Fortune 100 company founded in 1979 and based in Santa Ana, California. It is the world’s largest technology distributor and a leading technology sales, marketing and logistics company.  -- Making Service Easier

Using the Brience platform, Ingram Micro, the world's largest provider of wholesale technology and services, is giving its resellers the ability to obtain real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  access to information via mobile devices while they are on the road and visiting customer sites. For example, resellers can easily check the status of orders and release orders, making it easier for them to service their customers quickly.

"Brience is giving us the competitive edge any way you look at it," said Guy Abramo, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 of Ingram Micro. "With Brience technology, our resellers can get universal access to key business functions while they are engaged in delivering services to their customers -- this allows us to create deeper relationships with our resellers and partners."

In addition, Brience continues to sign new customers who want to leverage their existing infrastructures to dynamically customize and deliver information to wireless and broadband devices. Among these is Hyperion, a leader in analysis application software, which will use Brience software to mobile-enable its business solutions for customers.

Ombrience 2.0 Application Framework

The Ombrience platform incorporates the core application, Ombrience Experience Delivery Server and an easy-to-use Development Framework, with an option to add Premium Service. The platform allows businesses to immediately and seamlessly wireless-enable their enterprise applications:
-- Ombrience Experience Delivery Server -- This key application of the
Ombrience platform provides rich, consistent experiences to any Web-enabled
device by recognizing specific devices and pipes to deliver exactly the right
form of data to optimize the end-user's Internet experience. Ombrience
Experience Delivery Server lets companies deliver content to multiple device
formats including mobile phones, Palm CE, personal digital assistants (PDAs)
and pagers. Because the technology identifies user, device and bandwidth
attributes, users can easily access and read the information they need in a
format personalized to them. In addition, the Experience Delivery Server has
the ability to provide alerts, notifications and message bursts to a multitude
of devices. The Experience Delivery Server can be easily integrated with more
than 60 eBusiness applications to leverage existing Web infrastructures.

-- Ombrience Development Framework -- Brience software is a complete solution
that is ready to deploy out-of-the-box, allowing companies to extend their
eBusiness operations to new devices and bandwidths quickly and easily,
minimizing time to market with new products and services. The intuitive, visual
development framework includes a library of over 200 devices and is completely
configurable, allowing companies to adapt to new business requirements without
losing precious time. Applications can be extended to reach Web-enabled devices
in connected and disconnected mode.


-- Ombrience Premium Service Network Server -- The Premium Service

Network Server allows companies to enhance service quality for

premium users and give priority to its most important business

processes. Based on user and bandwidth attributes, the platform

provides intelligence to route and support key customers and

operations at a higher priority and optimal throughput The speed with which a computer processes data. It is a combination of internal processing speed, peripheral speeds (I/O) and the efficiency of the operating system and other system software all working together.

1.
. This is

the first platform that integrates the application and network

infrastructures to improve performance and provide personalized

service to premium enterprise customers.

Pricing and Availability

The Ombrience 2.0 Application Framework is now in controlled beta; potential customers interested in participating in the beta may contact Pat Wynne in Brience sales at 415/644-3209 or pwynne@brience.com. General platform release is targeted for September 2000 and pricing will be announced at that time. For more specific product information, please visit www.brience.com.

About Brience

Brience provides the universal delivery platform for the Adaptive Web, offering solutions that let companies easily extend their eBusiness reach to customers and employees and allow them to take advantage of new Web-enabled business opportunities. Brience solutions are based on open, global standards, allowing businesses to adapt their infrastructures to changing market conditions quickly and with minimal risk. Through its relationships with the leading visionaries Visionaries may refer to:
  • The Visionaries, a hip hop band from Los Angeles
  • , a 13 episode cartoon series, 6 issue comic run and a toyline from the late 1980s
  • Visionaries with Antanas Mockus, a Colombian political party
 of the Internet Infrastructure, Brience ensures its customers have access to the best wireless and broadband solutions available from the companies that are driving the future of eBusiness. Additional information about Brience can be found at http://www.brience.com.

Note to Editors: Ombrience, Experience Delivery Server, Ombrience Application Framework, Ombrience Development Framework and Ombrience Premium Service Network Server are trademarks of Brience, Inc. Other names, trademarks or registered trademarks are trademarks of their respective holders.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 26, 2000
Words:1087
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