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[0] Bratz, The Girls With a Passion For Fashion, Light Up the Night Wearing Yanova's GloGear Jewelry.


Entertainment Editors

NOTE TO MEDIA: Photos are available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com

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LOS ANGELES--(ENTERTAINMENT WIRE)--March 22, 2002

Just in time for the world's most well known televised event, MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor.

(2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc.
 Entertainment's award winning fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups.  line Bratz(TM) has teamed up with light-up jewelry maker Yanova Ltd. to wear hip GloGear(TM) necklaces for the Star-Studded Academy Awards(R) weekend!

Beginning Saturday night (March 23rd) Bratz(TM) wearing GloGear(TM) can be seen high atop overlooking Tinseltown on their very own billboards (see picture art) at the corner of Sunset Blvd Sunset BLVD is unreleased material and remixes by the rapper 2Pac. It was released on September 12, 2005 internationally and the United States. Track listing
  1. "Slippin' Into Darkness" (featuring The Funky Aztecs)
  2. "A Day In The Life"
. and Highland Ave., one block away from where the Oscars(R) will take place at the brand new Kodak Theatre The Kodak Theatre is a live theatre in the Hollywood and Highland retail, dining, and entertainment complex on Hollywood Boulevard and North Highland Avenue in the Hollywood district of Los Angeles.  on Sunday, March 24. A second stylin' sign lights up the town at Sunset and La Brea La Brea (lə brā`ə), area, S Calif., formerly in Rancho La Brea. The La Brea asphalt pits, which yielded prehistoric animal and plant remains, are in Hancock Park, Los Angeles.  Ave., also in Hollywood.

"MGA is thrilled that the Bratz(TM) have arrived in Hollywood for this very special event weekend wearing funky fashions accented by cool light-up GloGear(TM) jewelry," said MGA Entertainment's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Isaac Larian Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents. . He added, "The Bratz(TM) style is an inspiration to tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 girls all around the world."

"We are excited to `outfit' the Bratz(TM), one of the hottest doll collections around, which are known for their unique style and fashion awareness," said Lance Kushner, President of Yanova. "GloGear(TM) adds a new dimension to their personalized style, just as it has with so many celebrities who've worn them at past award shows as well as fans of our light-up jewelry."

The MGA Entertainment/Yanova agreement includes Bratz(TM) licensed GloGear(TM); Patented battery powered light-up jewelry featuring the likenesses of the Bratz(TM), along with light-up shapes such as stars and other icons.

Yasmin, Cloe, Sasha, and Jade -- The BratzPack(TM) (www.bratzpack.com) -- were the winners of the People's Choice Toy of the Year award, held recently in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. These four funky, fully articulated fashion dolls sport all of the style and flair of today's alternative fashion culture. New for Spring 2002: Beach Party Bratz(TM), a limited edition sporting cool summertime fashions and accessories, as well as a refresh to the original 2001 Bratz(TM) doll line that includes all new springtime fashions and looks. Coming soon to retail, exciting Bratz(TM) licensed products for girls ages 7 to 12, ranging from fashion-inspired apparel to lifestyle accessories, all created with today's tween fashion attitude in mind.

MGA Entertainment, with headquarters just north of Los Angeles, California offers innovative lines of proprietary and licensed products for consumers and children of all ages, ranging from the traditional to hi-tech. With distribution worldwide, MGA's products are sold virtually everywhere. Visit online at www.mgae.com.

Note: Photos are available at these URLs:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.032202/bb1

http://www.businesswire.com/cgi-bin/photo.cgi?pw.032202/bb1a
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:Mar 22, 2002
Words:485
Previous Article:Big Dog Holdings, Inc. Announces Sales and Earnings for Fourth Quarter and 2002.
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