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[0] Atmel Partners With HelloBrain.com; Advanced Chip Provider Seizes Internet to Help Customers Speed Products to Market.


Business Editors & High-Tech Writers

SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--July 31, 2000

HelloBrain.com(tm), creator of the world's first intellectual capital exchange, and Atmel Corporation (Nasdaq:ATML ATML Automatic Test Markup Language
ATML Automated Test Markup Language
), a worldwide leader in the design, manufacturing and marketing of advanced semiconductors and system-level integration solutions, today announced a partnership to enable Atmel customers to accelerate their product development.

Under this partnership, Atmel will have a private exchange on the HelloBrain.com site where Atmel customers can find, negotiate and transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting  complete solutions with qualified Atmel service providers on a project-by-project basis.

Atmel, which announced record results in the first and second quarters of 2000, has seen rising demand for its leading-edge products in the wireless, e-commerce and Internet security ''This article or section is being rewritten at

Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software.
 sectors. These components are integrated with products through complex software code written by either the customers' engineers or external Atmel service providers. Until now, the process of connecting customers with qualified partners who could implement the necessary solutions was not only time-consuming but also often had a significant impact on a product's speed to market.

The Atmel exchange on the HelloBrain.com site connects Atmel customers to its worldwide community of qualified service providers with the click of a mouse and enables them to efficiently identify, validate and transact instruction set and board design solutions through the Internet.

"Time to market is key to establishing a leadership position," said Jim Panfil, Atmel's Director of Microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit.  Products. "Many customers need access to qualified vendors of design services. HelloBrain.com's intellectual capital exchange offers an excellent mechanism for our customers to use the Internet to find solutions to their needs."

The Atmel exchange is accessible through both the Atmel and HelloBrain.com Web sites. On the private exchange, for example, an Atmel customer using an AVR (Automatic Voltage Regulation) See voltage regulator.  Flash microcontroller in an access controller might post a project to find software that identifies a thumbprint before allowing entry. The project would then be made visible to Atmel service partners all around the world. As qualified service partners bid on the project, the proposed solutions are automatically sent to the customer.

HelloBrain.com's public and private discussion facilities enable the customer to select the best provider of the solution. Through the exchange, the customer and solution provider are able to engage in remote collaboration on the final integration of the solution with the product. Once the customer is satisfied with the solution, HelloBrain.com is authorized to release payment to the provider, giving both the customer and the provider a single point of contact for all paperwork.

If the demands of the overall product require expertise in technologies other than Atmel, the customer can access additional project solutions through the general HelloBrain.com intellectual capital exchange.

"Atmel customers will now have access to not only Atmel partners, but also an international community of more than 15,000 engineers and scientists who can be accessed through HelloBrain.com's exchange," explained Bharat Sastri, HelloBrain.com's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our goal is to bring increased speed and efficiency to their entire process of product development, from conceptualization con·cep·tu·al·ize  
v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es

v.tr.
To form a concept or concepts of, and especially to interpret in a conceptual way:
 to implementation."

About Atmel

Founded in 1984, Atmel Corporation is headquartered in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif., with manufacturing facilities in Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , Colo.; Irving, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to ; Grenoble, Nantes and Rousset France; and Heilbronn, Germany. Atmel designs, manufactures and markets on a worldwide basis advanced logic, mixed-signal, non-volatile memory Refers to memory chips that hold their content without power being applied. It may refer to chips that are not changeable, such as ROMs and PROMs, or to chips that can be rewritten many times such as flash memory. , and RF semiconductors. Atmel is also a leading provider of system level integration semiconductor solutions using advanced CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. , BiCMOS, Bipolar and SiGe process technologies.

Atmel product and financial information may be obtained from its Fax-on-Demand service. In North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  call 800/292-8635 or internationally, call 408/441-0732. Requests may be made via e-mail to literature@atmel.com or by visiting Atmel's Web site at www.atmel.com.

About HelloBrain.com

HelloBrain.com was formed to enable the attainment of critical mass in complex product development by creating the world's first intellectual capital exchange for technology solutions. HelloBrain's intellectual capital exchange provides all of the necessary components of a classical exchange, including buyers and sellers, liquidity, a transaction infrastructure, pricing mechanisms, information disclosure, and trust. In addition, HelloBrain.com provides specific additional capabilities necessary for virtual, or Internet-based intellectual capital exchange for technology, including on-line collaboration, evaluation, verification, and delivery, as well as security, protection of intellectual property, and a natural on-line community. The bi-lateral intellectual capital exchange provides a market both for existing solutions and solutions created "on demand."

Since the HelloBrain.com exchange was launched in December of last year, over 300 projects have been posted on the exchange with solutions for more than half underway or completed. The exchange now includes contributors (problem solvers) from over 100 countries worldwide with expertise in technology solutions from many different fields.

HelloBrain.com is based in Santa Clara, Calif., and has received $33.5 million in venture capital funding from Accel Partners, Brentwood Venture Capital, Intel 64 Fund, Redpoint Ventures and Thomas Weisel Partners Thomas Weisel Partners Group, Inc. (NASDAQ: TWPG), often shortened to just TWP or TWeisel, is a U.S. middle-market and growth focused investment banking firm based in San Francisco, California. . HelloBrain.com's intellectual capital exchange can be found on the Web at www.hellobrain.com.

All trademarks and registered trademarks are those of their respective companies.

HelloBrain.com is the trademark of HelloBrain.com Corporation.

The text of this release as well as additional background information may be downloaded from our Web site at www.roederj.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jul 31, 2000
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