[0] Advaya Inc. Signs Urban Box Office; Advaya to Provide UBO.net with Online Direct Marketing Solutions.Entertainment, Film, E-Commerce, Technology & Internet Editors NEW YORK--(ENTERTAINMENT WIRE)--Sept. 19, 2000 Advaya Inc., the online direct marketing solutions company, today announced an agreement with the Urban Box Office Network, located at www.UBO UBO Ultimate Baseball Online UBO Université de Bretagne Occidentale (French University Britanny) UBO Urban Box Office UBO Ultimate Beneficial Owner UBO Unidentified Bright Object (radiology) .net. UBO is the next generation media company that provides a unique on- and off-line cultural and commercial platform for the Urban Mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. . UBO defines the Urban Mindset as global community that shares common interests in music, arts, sports, and fashion, and establishes trends for the emerging worldwide market. UBO aggregates this community by providing a network of vertical properties for the creation and distribution of cutting-edge music, animation, information, sports, events, live-action series, as well as direct access to urban cultural icons and celebrities. UBO aims to be the leading destination for both producers and consumers of the Urban Mindset. Launched in April, Advaya's new e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. service bureau, the Advaya Direct Marketing System(TM), enables marketers to send micro-targeted, personalized messages to customers and track open, click-through and purchase results down to the individual user. The e-mail service scales to hundreds of thousands of personalized e-mails per hour and can mail messages in HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , text or AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. formats. Advaya is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of BigStar Entertainment Inc. (Nasdaq:BGST BGST Bradley Gunnery Skills Test ). Adam Kidron, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of UBO, said, "We reviewed many of the direct marketing solutions out there and found that Advaya 3.0 was a best-of-breed solution that will economically and efficiently provide maximum ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for our business. We are happy to be working with Advaya." "With multiple sites, it was critical that we partner with someone that could meet our diverse needs," said John Pasmore, vice president of business development at Urban Box Office. "Working with Advaya will enable us to manage all our e-mail programs with a single partner and develop custom programs for each of our sites." David Friedensohn, CEO of Advaya Inc., stated, "UBO provides us with an opportunity to deploy our software solutions to a customer with a rapidly expanding market base. It is a great privilege to work with the tremendous people at UBO, and we are looking forward to providing the highest level of service." About UBO.net Urban Box Office Network (UBO.net) is a next generation new media content company providing a unique cultural and commercial platform for the global urban audience. UBO delivers relevant, targeted information to a wide-reaching customer base and aims to be the leading destination for both producers and consumers of urban culture. More information about UBO.net can be found at http://www.ubo.net. About Advaya Inc. Advaya Inc. is a digital direct marketing service that serves businesses and companies that want to communicate directly with their customers online, a $160 billion industry. Advaya provides a variety of e-marketing services and products to its customers including Advaya Direct 3.0(SM), a personalized, targeted e-messaging and e-mail service. Through its proprietary Web-based software tool, Advaya enables clients to manage their subscriber databases, build, schedule, test, send and analyze targeted messages to their users. More information about Advaya Inc. can be found at http://www.advaya.com. |
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