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?! DAY ONE: 68 'F-BOMBS' AND COUNTING.


Byline: Fred Shuster Music Writer

It didn't start off with a bang, but Howard Stern's first uncensored show Monday on Sirius Satellite Radio
"SIRIUS" redirects here. For other uses, see Sirius (disambiguation).
Sirius Satellite Radio NASDAQ: SIRI is one of two satellite radio (SDARS) services operating in the United States and Canada, along with XM Satellite Radio.
 had plenty of bombs - ``f-bombs,'' that is.

Fans waiting to hear the pioneering shock jock shock jock
n. Informal
A host of a shock radio program.



[shock (radio) + (disc) jock(ey).]
 unrestrained were rewarded with an expletive in the first 10 minutes and the first bomb 12 minutes later. Stern has promised all manner of raunch, from stripper Stripper

Slang for an individual homeowner who strips the equity out of his or her home through mortgage refinancing. Proceeds are generally not re-invested, but spent on consumer goods.

Notes:

Most people get rich by saving and investing wisely.
 poles to live sex, on his new show, but profanity Irreverence towards sacred things; particularly, an irreverent or blasphemous use of the name of God. Vulgar, irreverent, or coarse language.

The use of certain profane or obscene language on the radio or television is a federal offense, but in other situations, profanity
 was actually rather moderate Monday, and there were no antics in the studio.

Instead, Stern held forth for his customary five hours, free of commercials for the day, with familiar musings and relentless self-promotion spiced with steamy chatter and the occasional dirty word.

``Satellite means we can do what we want with no limits,'' Stern told listeners. ``We can push through the boundaries, limited only by our imagination. It isn't just about the 'f-word.'''

Stern avoided the predictable and censored himself - and when cast member Ralph Cirella cursed, Stern berated him. But the fur was soon flying.

Among Sirius' 3.3. million listeners were three specially trained auditors from FamilyMediaGuide.com, which analyzes forms of media in terms of sex, profanity and violence. The group's tally: 68 ``f-words,'' 34 ``a-words,'' and 27 uses of nasty words that the Federal Communication Commission and many others would find offensive.

Stern abandoned 12 million daily listeners, chiefly men ages 18-49, when he ended a 25-year career in terrestrial radio last month due to frustration with government restrictions and record-breaking fines.

``The big misconception is that he'll just get really dirty,'' said Sirius subscriber Joey Santa Cruz Santa Cruz, city, United States
Santa Cruz (săn`tə krz), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866.
, 32, of Thousand Oaks Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown. . ``But longtime fans know the best part of the show is usually just Howard talking about his life in a really honest way. It's just good to hear him again in the morning.''

Stern is being paid $100 million a year at Sirius, not including the $220 million in stock awarded last week for bringing the Sirius subscriber base to 3.3 million. Starting today, the show will air six minutes of ads per hour from such companies as Heineken, various online gambling Online gambling is a general term for gambling using the Internet. This article provides a brief introduction to some of the forms of online gambling, as well as discussing general issues.  sites and the Vermont Teddy Bear Co.

Monday's show had a little naughty phone banter with a Playboy bunny A Playboy Bunny was a waitress at the Playboy Clubs (open 1960–1988). They wore a costume called a bunny suit inspired by the tuxedo-wearing Playboy rabbit mascot, consisting of a corset, bunny ears, a collar, cuffs, and a fluffy cottontail. , some crude commentary on celebrity sex lives, flatulent flatulent

characterized by flatulence; distended with gas.
 sound effects and an on-air news conference with reporters gathered in the studio.

Asked what he himself found offensive, Stern, 51, listed the Iraq war, child-molesting priests and ``the religious right (acting) like the Taliban.''

FamilyMediaGuide.com's ``Howard Stern Shockulator'' will be posted each weekday evening. David G. Kinney, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the site's owner, Media Data Corp., says the object is not to make moral judgments.

``We're not saying Stern is good or bad - I think he's a brilliant marketing man - but this is something we felt would be interesting,'' Kinney said from the company's Los Angeles offices. ``I think people are curious if he is going to get more profane or less profane on Sirius.''

In the debut broadcast, Stern broke down the satellite service's monthly $13 charge to 43 cents a day - a few cents more than a new postage stamp - told listeners he hadn't, contrary to rumors, married longtime girlfriend Beth Ostrosky, and introduced original ``Star Trek'' cast member George Takei as the new show announcer.

``It can be 'Animal House'-style, locker-room humor,'' said Harvey Kubernik, a Sherman Oaks author and music producer, after listening to Stern's first Sirius broadcast. ``But the show is refreshing because it's not politically correct politically correct Politically sensitive adjective Referring to language reflecting awareness and sensitivity to another person's physical, mental, cultural, or other disadvantages or deviations from a norm; a person is not mentally retarded, but . There are elements of free speech here amid all the other stuff. He's not guarded, he talks about things we all think about, and there's a potential that anything might happen.''

Stern had a shocking effect on Sirius in another way. The company said that Sunday, the day before Stern's debut, subscription telephone activation was delayed nine hours due to caller volume.

Fred Shuster, (818) 713-3676

fred.shuster(at)dailynews.com

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Publication:Daily News (Los Angeles, CA)
Date:Jan 10, 2006
Words:662
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