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/C O R R E C T I O N -- TYCO TOYS/

 In NY031 -- Tyco Toys marks 40th anniversary of Matchbox cars -- moved earlier today, the dateline should be June 7 sted of May 26 as originally issued.
 The corrected release is repeated below:
 MATCHBOX ORIGINALS TURN 40 MINIATURE CARS FUELED BY IMAGINATION
 MT. LAUREL, N.J., June 7 /PRNewswire/ -- It all started 40 years ago when Jack Odell created a brass prototype of a small Road Roller and put it in a matchbox-sized container so his daughter could take it with her to school. From its inception 40 years ago to today. Matchbox cars have fueled the imaginations of four generations of children.
 "For decades, Matchbox Originals have dominated the world market in miniature vehicles," explained Peter Staddon, vice president of Tyco's Matchbox brand. "Today, the Matchbox tradition of quality, vehicle diversity and affordability will continue for generations of children young and old," he added.
 The first four models (No.'s 1 - 4) -- The Aveling Barford Road Roller, the Muir Hill Site Dumper, the Cement Mixer and the Massey Harris Tractor - were introduced in June 1953 when an advertisement ran in Games and Toys, a trade magazine. By November of that year, the first four were made in very small quantities.
 In January 1954, the "Matchbox" the line (No.'s 1 - 4) was shown to buyers at the Harrogate Toy Fair. The problem of packaging these four miniatures was solved by the introduction of a box the size and shape of a matchbox, therefore, the creation of the name Matchbox.
 Sales had expanded rapidly with the addition of the London Bus in mid-1954. Apparently, the bus was more recognizable to children. Also that year, came the introductions of the Euclid Dump Truck, the Horse- drawn Milk Float and the Caterpillar Tractor.
 The following year (1955), 10 new releases were added to the series, most notedly, the Dennis Fire Engine in red, which further increased sales of the brand. This year's lot also brought more commercial vehicles.
 Each year following, the company introduced a wide variety of new and exciting cars to the Matchbox line. In addition, current models were updated. Changes were made at one time or another on most of the models, from color schemes and decals, to additional parts on the vehicles, to the inclusion of model numbers cast on the base of the cars. Also, the move from metal to plastic in 1958 due to the goal of reducing the car's cost.
 At one time or another, the line consisted of the following types of Matchbox cars/vehicles: construction vehicles, sports, racing and everyday cars, military, delivery, leisure, commercial, emergency and farm vehicles, and trucks, buses and coaches.
 For example, in 1956, the MG Midget TD was the first sports car to be added to the Matchbox range. The car added a new dimension to the line which impacted sales. The little sports car was introduced in either cream, or the rarer color of off-white with red seats and a tan driver. Of special note, the American Ford Customline Station Wagon was a test to the importance of the U.S.A. market of the line.
 Finally, a word about the collectors. Whether young or old, with five cars or 50 cars, Matchbox collectors are everywhere. Some collectors only collect certain types of Matchbox cars. The biggest group of collectors is probably the bus collectors, while others are only interested in models issued before a certain time.
 The following is a compilation of the rarest color variations based on the consensus of several experts as noted in "Collecting - The First Forty Years -- Matchbox Diecast Toys" (Kevin McGimpsey and Stewart Orr). Of course, this list is fairly subjective and other models may easily be argued for inclusion.
 Very Rare Models:
 -- 15a Prime Mover in yellow
 -- 22b Vauxhall Cresta in cream and turquoise
 -- 23b Berkeley Cavalier Caravan in metallic lime green
 -- 30b Magirus Deutz Crane Truck in tan with orange or red jib
 -- 33a Ford Zodiac in dark blue
 -- 45a Vauxhall Victor in red
 -- 46a Morris Minor in pale brown
 -- 62b Mercury Cougar in cream
 Matchbox cars are produced by Tyco, the third-largest manufacturer of toy products worldwide.
 Consumers with questions about any Tyco toy can call 1-800-FOR-TYCO.
 -0- 6/7/93
 /CONTACT: Amy Friedland or Bruce Maguire of Freeman Public Relations, 212-489-8585, for Tyco Toys, Inc./
 (TTI)


CO: Tyco Toys, Inc. ST: New Jersey IN: HOU SU:

GK -- NY031A -- 6172 06/07/93 15:59 EDT
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Date:Jun 7, 1993
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