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'YOU'RE FIRED' AROUND LONG BEFORE THE DONALD.


Byline: Stephanie Becker

IN the heat of a good argument, my mother's favorite retort is, ``I wish I had a quarter for every time you said (fill in the blank).'' If I'm losing, I usually slam down a couple of quarters, which is a move that I come to regret on laundry day.

Now the reconstituted TV icon Donald Trump is taking a cue from my mom.

The billionaire-turned-TV-star is filing papers to trademark his show's famous last words Famous Last Words may refer to:
  • Famous last words (expression), a sarcastic response to a statement that shows lack of foresight or expresses undue optimism
  • ...Famous Last Words...
, ``You're fired!'' The Donald (a name coined by his first ex-wife, who didn't trademark it) hopes to convince the folks who dole out the little TMs that this commonest of phrases is so quintessentially him that he should own it.

This could be good news for those teetering on the edge of unemployment. Bosses fearing a lawsuit may be hesitant to unload unnecessary employees with a legally protected phrase. Of course, there will be freebie free·bie also free·bee  
n. Slang
An article or service given free: "such freebies as subway and bus maps" New York.
 alternatives like ``Go away!'' or ``We aren't going to pay you anymore!'' or ``Everyone who works here stand up!'' No doubt Republicans will be griping about choices like ``You've been downsized!'' or ``You're being outsourced.'' But, nothing quite says ``you're fired'' like ``you're fired.''

This trademark gig is a remarkable moneymaker. Take Michael Buffer. While you may not know the name of this announcer, you sure know the five words that make him about $50 million a year. ``Let's get ready to rumbaaaaaa!'' OK, the last word in the phrase is rumble, but I was afraid that if I wrote correctly I'd have to sell my Imclone stock to cover the legal costs. Anyone using that expression without his permission, POW! BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ! BOOM! here comes a lawsuit. At one time, Buffer, who makes as much as $30,000 a pop just to utter his famous slogan in his famous announcer voice, had 100 lawsuits going.

So now I want in. I'm going to trademark some lines that have come to define my existence. I want protected status for the following phrases that have become my signature slogans: ``Bite Me'' and ``I am not premenstrual premenstrual /pre·men·stru·al/ (pre-men´stroo-al) occurring before menstruation.

pre·men·stru·al
adj.
Of or occurring in the period just before menstruation.
!''

I know that last one probably threw you for a loop given this age of nipple nipple - Trackpoint  ring revulsion and Howard Stern und drang. But why should the FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S.  be the only ones making money off the other PMS (Pantone Matching System) A color matching system that has a unique number assigned to more than 500 different colors and shades. This standard for the printing industry has been built into many graphics and desktop publishing programs to ensure color accuracy.  - potty mouth syndrome? The FCC is making broadcasters put their money where their mouth is, charging $27,500 per obscenity. So, why shouldn't I get a bite of that too?

But I guess our Washington has no appetite to deal with some of the more weighty problems of the world, like war and terrorism and the astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
 price of gas. But, if this is the best our leaders can do, all I can say (until it'll cost me) is: You're fired.

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Billionaire Donald Trump feels that he's uttered ``You're fired'' often enough that he should be able to trademark the phrase.
COPYRIGHT 2004 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorial
Publication:Daily News (Los Angeles, CA)
Article Type:Editorial
Date:Apr 2, 2004
Words:491
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