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'What downturn?' Russian '08 web ad spend could reach $1.5bn: forecast




By Patrick Smith

Online marketing spend in Russia will total between $1bn (£610m) and $1.5bn (£920m) this year as spending on most European countries plummets amid widespread fears of recessions and economic slowdown, reports
Lenta.ru, via snfblog. The figures, from research firm Tagline tag line also tag·line
n.
1. An ending line, as in a play or joke, that makes a point.

2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.
which analysed 600 companies in Russia Russia, officially the Russian Federation, Rus. Rossiya, republic (2005 est. pop. 143,420,000), 6,591,100 sq mi (17,070,949 sq km). , show that spend on contextual ads An advertisement that is targeted to the user based on words entered into a search engine or a profile of the user's purchasing or Web surfing habits. See contextual marketing.  will be between $320m (£196m) and $450m (£276m) by the end of the year while search spend is set to be between $250m (£153m) and $400m (£254m).

Most countries are staring stare  
v. stared, star·ing, stares

v.intr.
1. To look directly and fixedly, often with a wide-eyed gaze. See Synonyms at gaze.

2. To be conspicuous; stand out.

3.
 at successive periods of declines: IPA's recent Bellwether report showed that online ad spend in Britain Britain (brĭt`ən), alternate term for Great Britain, comprised of England, Scotland, and Wales. Often used synonymously with the United Kingdom, the name Britain is derived from Britannia,  was flat in Q308 and Enders cut its 2008 forecast from £3.56bn to £3.33bn, despite most in the industry predicting – or at least hoping – that online ad spend would weather a downturn Downturn

The transition point between a rising, expanding economy to a falling, contracting one.


downturn

A decline in security prices or economic activity following a period of rising or stable prices or activity.
 and continue to grow. Tagline's figures give a rather wide margin of error but it seems undisputable that Russia's digital media industry is riding out the global downturn better than its neighbours This article is about an Australian soap opera. For other articles with similar names, see Neighbours (disambiguation).
Neighbours is a long-running Australian soap opera, which began its run in March 1985.
 to the west and to the east.

From paidContent:• Mansueto's Koten: Breaking news doesn't bring in ad dollars, aggregation does• LA Times cuts 75 newsroom jobs; 10% of news staff laid off• Lauren Rich Fine on newspaper circulation• Industry Moves: Jupitermedia; National Geographic Digital

From paidContent:UK:• Three bidders left for Reed Business; former publisher of WSJ involved in one group• Reed Elsevier plans even sweeter sweetener for struggling RBI sell-off: report• Broadband Content Bits: Aardman/YouTube, Bebo/DanceJam, UK Music• MySpace shuts Holland office; Hyves wins Dutch buzz• Kent's local government web TV forced to cough up costs
Copyright 2008 guardian.co.uk
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright (c) Mochila, Inc.

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Author:guardian.co.uk
Publication:guardian.co.uk
Date:Oct 28, 2008
Words:277
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