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'WELCOME' SIGN TO GET MAKEOVER OVERHAUL PLANNED NEAR FREEWAY EXIT.


Byline: Angie Valencia-Martinez Staff Writer

SIMI VALLEY Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969.  - The charred ``Welcome to Simi SIMI Sea Ice Mechanics Initiative
SIMI Search for Intelligent Monkeys on the Internet
SIMI Students Islamic Movement in India
SIMI Society of Irish Motor Industry
SIMI Smallholder Irrigation Markets Initiative
 Valley'' sign greeting visitors along the freeway as they drive into the community will soon get a new, flashier look.

The 30-foot-by-12-foot sign near the Rocky Peak Rocky Peak is the name of the 3rd highest point in the Santa Susana Mountains, which overlook both Chatsworth and Simi Valley, in Southern California. The peak, which is 2,714 feet above sea level, sits on the Los Angeles County/Ventura County line.  Road exit on the Ronald Reagan Freeway was scorched scorch  
v. scorched, scorch·ing, scorch·es

v.tr.
1. To burn superficially so as to discolor or damage the texture of. See Synonyms at burn1.

2.
 in the Topanga Fire, which blackened black·en  
v. black·ened, black·en·ing, black·ens

v.tr.
1. To make black.

2. To sully or defame: a scandal that blackened the mayor's name.

3.
 more than 24,000 acres along the Los Angeles-Ventura county line.

Now members of the three local Rotary clubs and city officials are partnering up to create a bigger and better sign measuring 42 feet wide and 15 feet tall.

``We love being able to welcome people into our community,'' said Jim Lowry, past Rotary club president and a member of the sign committee. ``We're also dedicated to doing something that's high quality and will set the stage of what Simi Valley is to visitors.''

The gateway sign at the city's eastern end was built 10 years ago on a chain-link fence background with letters made of wood and covered in fiberglass. The face-lift is expected to cost roughly $100,000.

Visitors entering the city boundaries will soon see sandstone monuments, backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper.  by solar energy solar energy, any form of energy radiated by the sun, including light, radio waves, and X rays, although the term usually refers to the visible light of the sun. , and surrounded by two 30-foot flagpoles that will be illuminated at night - a sign that supporters say better reflects this community of 120,000 residents, home of the Ronald Reagan Library and a new regional mall.

The new welcome sign should be erected by March, Lowry said, and commemorates Rotary International's centennial anniversary.

Officials hope to raise the funds through grants and fundraising efforts.

Simi Valley Councilman Glen Becerra said the joint venture - the city provided the architecture - works well for everyone. ``That's a sign that tells you you've entered Simi Valley. I believe that needs to be done in a high-quality way.''

Angie Valencia-Martinez, (805) 583-7604

angie.valencia(at)dailynews.com

CAPTION(S):

photo

Photo:

(color) The original Simi Valley sign was charred in the Topanga Fire, which blackened more than 24,000 acres.

Andy Holzman/Staff Photographer
COPYRIGHT 2005 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Daily News (Los Angeles, CA)
Date:Nov 13, 2005
Words:328
Previous Article:SIMI CONSIDERS RULES FOR NEWSPAPER RACKS.(News)
Next Article:LAST OF SIMIOPOLIS MAN RELISHES HIS LIFE IN 1889 HOUSE THAT'S ONE OF THE LAST VESTIGES OF SIMI VALLEY'S BEGINNINGS.(News)
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