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'WE'LL BE SMILING ALL THE WAY TO COURT,' SAYS GUTHY-RENKER, 'AND OUR LAWSUIT AGAINST TELEBRANDS WILL HAVE REAL TEETH'

 PALM DESERT, Calif., Oct. 18 /PRNewswire/ -- Guthy-Renker Corporation said today that it has been served with a "frivolous lawsuit" from Telebrands Inc. alleging patent infringement by Guthy- Renker's Perfect Smile product, which is marketed through an infomercial hosted by Vanna White. Guthy-Renker said that it will retaliate with a lawsuit against Telebrands that will have "real teeth." Telebrands has recently introduced a competitive product, which is marketed through an infomercial hosted by Morgan Fairchild. Both products are tooth whitening systems sold through direct response television and at retail stores throughout the country.
 "Basically, we're laughing here. Theirs is a frivolous lawsuit with no legal basis whatsoever," said Ben Van de Bunt, general counsel for Guthy-Renker. "Wait until they see what we hit them with: A lawsuit with real teeth. The poet says it best: `There is a smile of love/And there is a smile of deceit/And there is a smile of smiles/In which these two smiles meet.'
 "That's where we are here: The place where the two smiles meet and theirs is the `smile of deceit.' This is pure marketing strategy. Telebrands is launching their product now and wants to get a free ride on our coattails. They simply want to be able to say they are suing us. However, our patent was applied for before theirs, has superior rights and ours is valid. We will respond to their charges and we look forward to our day in court."
 "This is such a classic ploy by these guys, you just have to smile," said Victor N. Grillo Sr., chief executive officer of Direct To Retail, the firm which markets Perfect Smile product through retail locations throughout the country. "They imitate other people's products. They've watched our success with this product and they are now trying to copy it. It's a strategy they've used before to mimic our Topsy Tail product, among others. We sued them that time. Now, I guess they figured the best defense is a good offense. Frankly, we think they've made a fatal mistake with this suit and we look forward to knocking the smile off their face in the court of law, as well as in the marketplace."
 Guthy-Renker Corporation is a leading infomercial company based in Palm Desert. Direct To Retail is a major distributor based in Natick, Mass.
 -0- 10/18/93
 /CONTACT: Daniel Urbas, 212-689-0777, for Guthy-Renker Corporation/


CO: Guthy-Renker Corporation; Direct To Retail; Telebrands Inc. ST: California, Massachusetts IN: HOU SU:

TM-CK -- NY097 -- 3658 10/18/93 19:09 EDT
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Publication:PR Newswire
Date:Oct 18, 1993
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