'Tequiza Extra' From Anheuser-Busch Debuts Nationwide March 20, Tequiza Line Extension Features Bolder Tequila Taste.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com. ST. LOUIS--(BUSINESS WIRE)--Feb. 7, 2000 Carrying forward the momentum generated by Tequiza -- one of the most innovative products in brewing history -- Anheuser-Busch, Inc. today announced it will roll out &uot;Tequiza Extra&uot; nationwide Monday, March 20. Tequiza, with its slightly sweet lime and blue agave blue agave n. A blue-leaved Mexican agave (Agave tequilana var. weber) used especially in making tequila. taste, has carved out a successful position within the alcohol beverage category since its national rollout February 1999, which exceeded company expectations. &uot;Since it does not have added lime or sweetness, Tequiza Extra offers a more pronounced tequila tequila Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol. taste for those consumers who desire a 'little extra' in their beer,&uot; said Colleen col·leen n. An Irish girl. [Irish Gaelic cailín, diminutive of caile, girl, from Old Irish. Beckemeyer, director of New Products, Anheuser-Busch, Inc. &uot;We believe Tequiza Extra has an opportunity to capture volume primarily from competitive high-end beers, and secondarily from mixed drink use occasions.&uot; The high-end beer segment includes import and micro/specialty beers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. ), the Mexican import category grew 15.4% in 1999 versus 1998. (1) Tequiza Extra's tequila taste and aroma are created by combining real imported Mexican tequila, produced in the country's Jalisco region, with other natural flavors to form a tequila flavor. The tequila flavor is then added to the lager beer, contributing to the product's alcohol content. Tequiza Extra will be supported by English- and Spanish-language radio advertising in select markets and national print advertising, including a full-page ad in the March 20 edition of USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . In addition, the brand is supported by point-of-sale items. Advertising and promotional campaigns were created by Waylon Ad, St. Louis. Tequiza Extra will be available in six- and twelve-packs of clear, 12-ounce long neck bottles. Unlike most competitive imports, Tequiza Extra's import-style bottle will feature a twist off cap. A distinctive black and gold label features the phrase, &uot;beer with a natural flavor of Mexican tequila and other natural flavors.&uot; The label also features a graphic of the blue agave plant -- the source plant for tequila. Tequiza Extra contains 5.6 percent alcohol by volume and 147 calories per 12-ounce serving. As with original Tequiza, Tequiza Extra's suggested pricing is at super-premium levels, similar to some specialty beers and Mexican imports. Tequiza Extra is brewed at the Cartersville, Ga., and Ft. Collins, Colo., breweries. Tequiza and Tequiza Extra are brewed by Anheuser-Busch, the world's largest brewer. (1) Source: Information Resources, Inc.: YTD See Year-to-date. YTD See year to date (YTD). December 19, 1999 |
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