'Technology's Role In Talent Discovery' Where The Key Question Is: How Many Of The 4 Million Songs On Myspace Have The Potential To Be The Next Gnarls Barkley?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c41980) has announced the addition of Technology's Role in Talent Discovery - From Sitting in Smoky Gigs to Pressing Buttons to their offering.

--Mathematical Analysis

--Consumer Opinion

--New Entrants

--Polyphonic HMI 

--Technology Description

--Business Models

Up until now, technology has been mainly used at the distribution end of the digital music value chain. Record labels have been digitising their content and setting up secure media hubs, retailers have been building online music stores and others such as DRM vendors have been supplying essential technology and services.

But what about the front end of the industry? Maybe technology has a role to play here as well?

Recent developments such as the UK No 1 'Crazy' by Gnarls Barkley, which was the first ever song to hit the top slot on the basis of digital downloads alone, and the success of other acts like Arctic Monkeys who used the internet to build demand before being discovered, have begun to attract the interest of label A&Rs.

The key question is how many of the 4 million songs on MySpace have the potential to be the next Gnarls Barkley? Alternatively, perhaps there are thousands of songs that could be successful if performed by an existing artist?

The problem is how any company can expect to use human resources to listen to 4 million songs - a number that will surely increase as the digital music market develops further.

Accordingly, this report reviews how software-based tools can be used to solve this problem by analysing the music itself as well as consumer opinion.

In the same way that the digitisation of music and the internet has allowed new entrants to become music retailers, new talent-discovery tools will allow new entrants to become record labels and music publishers.

This report provides a comprehensive analysis of the technology and the opportunities for both existing players and new entrants, including companies like digital music distributors who are sitting on large volumes of unsigned material.

Contents Include:

INTRODUCTION

   MATHEMATICAL ANALYSIS OF MUSIC
   Outline Description
   Case Study: Turn Your Car Around
   Advantages
   Limitations

   ANALYSIS OF CONSUMER OPINION
   Outline Description
   Advantages
   Disadvantages

   COMMERCIALISATION
   Record Labels
   New Tools for A&Rs
   Music Marketing
   Music Publishing
   Case Study: Cherry Lane Music Publishing

For more information visit http://www.researchandmarkets.com/reports/c41980