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'THE REAL ONES' -- AN INSIDERS' LOOK AT COCA-COLA

 'THE REAL ONES' -- AN INSIDERS' LOOK AT COCA-COLA
 ASHEVILLE, N.C., Oct. 6 /PRNewswire/ -- "The Real Ones," a


book providing an insider's look at Coca-Cola, is the story of a family that struck black, fizzy gold over a century ago, creating a dynasty still enjoying its benefits. Atlanta druggist, Asa G. Candler, acquired the formula for Coke in 1888 for only $2,300. Dabbling with it, changing it by choice and later at the insistence of the government, Candler parlayed his modest investment into one of the world's largest companies -- if not its most famous one.
 Did Coca-Cola have cocaine in it, and does it STILL? This book answers that and much more (a surprising answer!). Was the introduction of New Coke in 1986 the greatest blunder in the history of marketing? Another surprising answer from insiders' viewpoints.
 "THE REAL ONES" (Barricade Books, ISBN 0-942637-62-3, 352 pages, hardback, $21.95) reveals exclusive details about Coca-Cola and its founding family.
 Full of never-before-revealed family memories and documents, here is the account of the Candlers' great cola empire, how it was started and sustained, and the power and the incredible influence the Candlers wielded behind the scenes.
 From bishops to scoundrels, from saints to sinners to Congressmen and a governor, here is an intimate look at the lives of Coca-Cola's First Family, The Real Ones.
 Finally, the full story of Coca-Cola and the Candler family can be and IS being told in this one hundredth anniversary year of The Coca-Cola Company's incorporation.
 Written by Elizabeth Candler Graham, great-great-granddaughter of Asa Candler, and Ralph Roberts, author of over 30 other books, "THE REAL ONES" offer extensive interviews with family members and other never-before-published information and photographs from family archives.
 Today, there are over 400 members of The Real Ones, the descendants of Asa Candler. Many still own stock in The Coca-Cola Company, and all have benefitted dramatically from the billions of ounces of Coca-Cola that have been sold in the last 100 years. But with great wealth also sometimes comes human suffering. This book covers the bad as well as the good.
 "THE REAL ONES" by Elizabeth Candler Graham and Ralph Roberts is now available through your local bookstore.
 -0- 10/6/92
 /CONTACT: Vicki Rosenberg, Publicity Director, Barricade Books, 212-228-8828, 212-673-1039 (fax); Elizabeth Candler Graham, 704-253-6800; Ralph Roberts, WorldComm, 704-252-9515, 704-255-8719 (fax)/
 (KO) CO: Barricade Books; The Coca-Cola Company ST: Georgia IN: PUB REA SU: PDT


DF -- CH004 -- 7000 10/06/92 10:58 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Article Type:Bibliography
Date:Oct 6, 1992
Words:413
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