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'STRATEGIES FOR PROFIT' GUIDE SHOWS SMALL BUSINESSES HOW THEY CAN BENEFIT FROM FLEXIBLE STAFFING

 WESTBURY, N.Y., March 16 /PRNewswire/ -- There are many reasons why a small company should consider restructuring their staffing strategies, according to Allen Gershlak, senior vice president of partnership programs for The Olsten Corporation. Gershlak says these include:
 -- controlling escalating personnel-related expenses;
 -- staying flexible to respond to fluctuating opportunities and
 customers' demand for quality; and
 -- converting fixed expenses to variable costs.
 "The Olsten Corporation, one of North America's leading staffing services companies, has published a free guide, Strategies For Profit, to help small companies throughout North America address these challenges and achieve the bottom-line goal of enhanced profitability," Gershlak says. The guide offers recommendations to help companies make the most effective use of traditional personnel and strategic staffing services.
 According to Gershlak, Olsten produced this guide to help companies take initiatives when demand fluctuates, overhead costs accelerate, and quality and productivity are less than adequate. Additionally, the guide will show small businesses how to enhance return on investment and use technology more efficiently.
 Material in this guide is based on feedback from Olsten's client base of more than 185,000 client accounts throughout North America, including many small- and mid-sized companies.
 Olsten challenges you to take the first initiative to determine whether or not your company can benefit from flexible staffing. Ask yourself:
 -- Do you find yourself hiring and firing people to keep up with fluctuating demands?
 -- When you need specialized or knowledgeable people for a specific task for a limited time, can you afford to train your internal staff?
 -- Would it be to your advantage to bring in people who are already oriented to your requirements, for the length of time you need them -- not one day more?
 If the responses to these questions leave room for improvement, perhaps you should find out more about how your company can benefit by using flexible staffing. Call toll free 1-800-225-8367 and ask for a free copy of the Strategies for Profit guide.
 The Olsten Corporation (AMEX: OLS) under its trade names Olsten Staffing Services, Olsten Healthcare, and Olsten Professional Accounting Services, has a network of approximately 700 offices located throughout North America, employing more than 390,000 assignment employees and caregivers serving 185,000 client accounts.
 -0- 3/16/93
 /NOTE TO EDITORS: Interviews or brochures available./
 /CONTACT: Josephine Tarpey of Olsten Corporation, 800-225-8367/


CO: Olsten Corporation ST: New York IN: SU:

SM -- NYSFNS1 -- 6341 03/16/93 07:01 EST
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Date:Mar 16, 1993
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