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'SNOWMAN SHOWDOWN' TO OFFER TWIN CITIES' RESIDENTS SUPER BOWL TICKETS, $5,000 IN CASH

 'SNOWMAN SHOWDOWN' TO OFFER TWIN CITIES' RESIDENTS
 SUPER BOWL TICKETS, $5,000 IN CASH
 Metro-Wide Snowman Building Contest Kicks Off Today
 MINNEAPOLIS, Dec. 17 /PRNewswire/ -- Visitors to the Twin Cities during the holiday season and the Super Bowl will be greeted by a rather unusual welcoming committee.
 Numerous snowmen in all shapes and sizes are expected to adorn the yards of Twin Cities' residents as part of the first Minnesota "Snowman Showdown," presented by Midwest Coca-Cola Bottling Co. and the Star Tribune. Prizes include a pair of Super Bowl XXVI tickets and more than $5,000 in cash.
 The snowman building contest began today, marked by the unveiling of a giant snow sculpture in downtown Minneapolis.
 The contest challenges all residents who live in the seven-county metropolitan area to build a snowman in their own yard or neighborhood during a four-week period, concluding Jan. 13. The snowman must show why Minnesota "has it all." Snowmen can be depicted cross-country skiing, fishing, skating or engaged in any number of activities associated with the state.
 A black-and-white or color photograph (3-1/2-inch by 5-inch) of each snowman must be submitted in one of three categories: open, children or group.
 All entries will be eligible to win a pair of Super Bowl XXVI tickets, awarded through a random drawing. Super Bowl XXVI will be played on Sunday, Jan. 26, at the Metrodome in downtown Minneapolis.
 In addition, the grand prize winner will receive $2,000 in cash, while winners in the other two categories will receive $1,000 each. Second and third place winners in each category will win $250 and $100, respectively.
 "This should be a fun, exciting winter activity and another positive way to show others that Minnesota is indeed a very special place to live," said Paul Gunderson, vice president of sales and marketing, Midwest Coca-Cola Bottling Co. "We've stretched the contest out over several weeks to ensure a period of optimum snow conditions and to give participants ample time to come up with original designs."
 Entries will be judged on four criteria:
 -- Ability to illustrate the "Minnesota: We've Got It All" theme
 -- Creativity
 -- Quality of construction
 -- Overall appeal
 In addition, under the rules, each snowman must feature a can of a Coca-Cola product in the construction.
 Contestants will have until Jan. 13 to submit a photo of their snowman and a three-sentence explanation of why Minnesota has it all. Applications will be available at the Star Tribune building and in the newspaper itself.
 -0- 12/17/91
 /CONTACT: Bob Bertini of Coca-Cola USA, 404-676-5173, or Dan Lien or Jorg Pierach of Mona Meyer McGrath & Gavin, 612-832-5000, for Coca-Cola/ CO: Midwest Coca-Cola Bottling Co., Minneapolis Star Tribune ST: Minnesota IN: SU:


KH -- MN002 -- 2920 12/17/91 11:30 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 17, 1991
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