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'Omaha Effort' stirs all-out effort.

Omaha, Neb.--People here take pride in the "Omaha Effort," a city-wide recycling project that gets input and support from neighborhood groups, community businesses, organizations and residents.

Marketing recyclables collected within the city, selling color-coded trash bags to residents through local business, and keeping residents informed through a regular newsletter all are part of the Omaha Effort.

The goal of the Omaha Effort is to reduce the amount of waste deposited in the local landfill as much as possible, while minimizing the added costs of recycling.

After only six months of operation there was a 45 percent participation rate and a positive response by the quality inspectors at the companies that purchase the recyclables. More than 8,000 tons of yard waste has been composted. Tens of thousands of telephone books also have been collected and kept out of the landfill.

Omaha's program costs less than others because of its unique "blue bag" approach. Consumers put their recyclables into blue bags which they purchase themselves, saving the city the investment in large public containers for residents. Programs using the plastic bins can cost more than two dollars a month per household, while the blue bag program costs only 94 cents each month.
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Title Annotation:City Ideas That Work; Omaha, Nebraska recycling program
Publication:Nation's Cities Weekly
Article Type:Brief Article
Date:Nov 25, 1991
Words:202
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