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'Miracle on Ice' Goalie Jim Craig Appears at Coyotes Game on March 22 to Raise Awareness of Little-Known 'Silent Killer,' Abdominal Aortic Aneurysm.


W.L. Gore & Associates

WHO: Having lost his father years ago to the "silent killer silent killer Silent lesion Medtalk Popular for a condition that may progress to very advanced stages before manifesting itself clinically ,' abdominal aortic aneurysm abdominal aortic aneurysm A focal aortic dilation of ≥ 50% ↑ in diameter, accompanied by distension and weakened aortic wall Epidemiology Incidence is rising 12/105–1951; 36/105  (AAA AAA: see American Automobile Association.


(Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied.
), former U.S. Olympic Team 'Miracle on Ice' goalie Jim Craig Jim Craig can refer to:
  • Jim Craig (footballer) (b. 1943), Scottish footballer, one of the Lisbon Lions
  • Jim Craig (hockey player) (b. 1957), American ice hockey player
  • Jim Craig.
 has teamed up with W.L. Gore & Associates and local medical experts to help raise public awareness of AAA and a free, one-time ultrasound screening benefit that only recently became covered by Medicare for qualified seniors. This important new Medicare screening benefit is made possible by the recently enacted SAAAVE SAAAVE Screening Abdominal Aortic Aneurysms Very Efficiently Act  Act, which stands for Stopping Abdominal Aortic Aneurysm Very Efficiently. Craig, who made crucial saves as a goalie in the U.S. Olympic Hockey Team's dramatic victory over Russia in 1980, is urging eligible Americans to make the "Ultimate SAAAVE" by becoming aware of AAA and taking action to get screened. The Ultimate SAAAVE Campaign is sponsored by W.L. Gore & Associates and its content is endorsed by the Society for Vascular Surgery Vascular surgery is a subspecialty of general surgery in which diseases of the vascular system, or arteries and veins, are managed, largely via surgical intervention. The vascular surgeon is trained in the diagnosis and management of diseases affecting all parts of the vascular .

WHAT: Jim Craig's Ultimate SAAAVE Campaign public appearances at game include:

* Pre-game ceremony introducing Jim Craig and SAAAVE Campaign to Coyotes fans

* Pre-game Jumbotron "sneak preview" of new TV PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce.  on AAA starring Jim Craig

* 1st intermission appearance at AAA information table on south concourse

* 2nd intermission appearance in Coyotes radio broadcast booth to discuss campaign

WHEN: Thursday, March 22, 2007

WHERE: Jobing.com Arena, 9400 Maryland Avenue, Glendale, AZ

WHY: AAA is a little-known but life-threatening medical condition. It is often called a "silent killer" because symptoms are not readily apparent. Each year an estimated 200,000 people in the United States are diagnosed with AAA, which is both preventable and treatable. When AAA is not treated it can lead to rupture, which is the 13th leading cause of death in the United States.

AVAILABLE TO MEDIA:

* Open interview access to Jim Craig and local medical experts

* B-roll about AAA including high tech animation illustrating how AAA can now be repaired with less invasive surgical techniques and technology

* Background information about AAA including its prevention and treatment

* Beta copies of new TV PSA with Jim Craig are available
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 22, 2007
Words:342
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