'Make it happen' campaign.[ILLUSTRATION OMITTED] Institution: BankMidwest, Storm Lake, Iowa Storm Lake is a city in Buena Vista County, Iowa, United States. The population was 10,076 at the 2000 census. It is the county seat of Buena Vista CountyGR6. Storm Lake is home to Buena Vista University, originally Buena Vista College. This campaign was designed to capture the attention of the entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. who has experienced, or perceived, a negative attitude toward new venture ideas from so-called "experts," including financial institutions. By illustrating a series of real ideas that became hugely successful in spite of in opposition to all efforts of; in defiance or contempt of; notwithstanding. See also: Spite early criticism from the experts, the bank sought to position itself as one who was open to a new idea and, in fact, was willing to help the entrepreneur "make it happen." This attitude is echoed in the tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. , "Capitalizing your ideas." |
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