'LATINO BINGO' SHOW IN SPANISH INTERACTIVE TV PROGRAM A FIRST.Byline: Nicholas Grudin Staff Writer SANTA CLARITA Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, - A prominent valley entertainment business is partnering with Spanish-language network Telemundo to launch an interactive Latino game show, touted as the first of its kind. ValCom Inc. will launch ``Latino Bingo'' Oct. 25 on seven of Telemundo's affiliate stations in California and Nevada. ``This agreement enables the company to provide innovative programming to meet the demands of the growing Hispanic market and to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the available ad revenues,'' said Vince Vellardita, ValCom president and chief executive officer.. The show will be a game of bingo, which the audience can play on bingo cards that will be provided by sponsors. Winners of the bingo game will call into the show and receive their prizes. ``It's a totally interactive program where the only audience are contestants who actually play along with the game,'' said the show's executive producer, Ron Foster. The show represents ``the first true Hispanic interactive game show,'' which Vellardita says will serve his Valencia-based company well. ``This innovative program will give advertisers their return on dollars spent, by reaching the rapidly growing buying-power dollars of the Hispanic demographic,'' Vellardita said. U.S. Latino buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. is estimated at $500 billion for 2002 and is anticipated to grow to $928 billion over the next five years, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ValCom. Broadcast markets are Palm Desert, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Sacramento, Santa Barbara-Santa Maria, Yuma-El Centro, and Bakersfield. KUNA-TV, Channel 15 serving the Coachella Valley will be the first station to air ``Latino Bingo.'' ``I am thrilled to be involved with ValCom. It is not often that a Latino broadcast group is involved with a prestigious Hollywood entertainment company,'' said Martin Serna, general manager of KUNA-TV. |
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