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'IT'S BEE-U-TIFUL!' CINDY CRAWFORD'S PEPSI COMMERCIAL TO MAKE NETWORK SWAN SONG DURING PRO FOOTBALL'S CHAMPIONSHIP GAME

'IT'S BEE-U-TIFUL!' CINDY CRAWFORD'S PEPSI COMMERCIAL TO MAKE NETWORK
         SWAN SONG DURING PRO FOOTBALL'S CHAMPIONSHIP GAME
    SOMERS, N.Y., Jan. 23 /PRNewswire/ -- This Sunday's Big Game will give football fans "one last look" at one of the most talked-about commercials on television, as Cindy Crawford emerges one last time from her Lamborghini Diablo for an ice-cold Pepsi.
    When the 30-second commercial, titled "Kids," debuted on network television last December, it was intended for a limited broadcast run to officially celebrate Pepsi-Cola's new logo and package designs.  The popular commercial, which Advertising Age recently gave a three-and-one- half star rating (out of four), makes its farewell appearance from network television during the Big Game's third quarter.
    The spot was shot on location in Southern California in early September.  As Crawford was scheduled to be a host on the MTV Music Video Awards that evening, this commercial was shot in a record four hours, including several stops for costume adjustments and a Lamborghini driving lesson for the star.
    Pepsi will also premiere three new 60-second episodic commercials during the game's first quarter, introducing the company's new "Gotta Have It" slogan for its flagship brand.
    -0-          1/23/92
    /NOTE TO EDITORS:  Photo to be transmitted on INS Network./
    /CONTACT:  Leigh Curtin of Pepsi-Cola Company, 914-767-7206, or Lisa Kovitz of Hill and Knowlton, 212-697-5600, for Pepsi-Cola/ CO:  Pepsi-Cola Company ST:  New York IN:  ENT SU: FC -- NY028 -- 2691 01/23/92 10:17 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 23, 1992
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