'GBG's Pocket RouteXpress is years ahead,' says CCBCC.

WATERLOO, Ontario -- A leader in soft drink distribution and the current holder of Beverage World's Bottler of the Year title, North America's second largest Coke bottler turned to GBG to find the best possible delivery solution for its route drivers and their customers.

Coca-Cola Bottling Company Consolidated (CCBCC) implemented GBG's mobile delivery application, Pocket RouteXpress (PRX), along with its Mobile communications suite XNet Communicator (XNet), to replace its outdated delivery technology.

CCBCC began rolling out GBG's PRX over the bulk of its routes (1400) early last year and successfully completed the implementation within eight weeks.

"PRX is years ahead of what we had and was a significant key to the success of the smooth rollout," said Darrell Thompson, Information Services Project Manager with CCBCC.

"PRX had all the functionality we were looking for and was scalable for the future. It has provided us with a stable, yet flexible delivery solution that has become the backbone of our daily operations."

Thompson continued, "We knew PRX offered the closest fit on the market but we didn't anticipate so many far reaching benefits. Not only does PRX speed up delivery and settlement times, it also makes application deployments so much easier. I was extremely happy the first time we did an application deployment. With PRX we are able to update handhelds from one remote location without having to touch each unit. That saves a lot of time and IT manpower."

"As a leader in the beverage industry, CCBCC was the perfect fit to showcase the extensive functionality and flexibility of PRX," said GBG CEO Ted Hastings. "This installation underscores GBG's ability to meet the demands of enterprise-sized organizations both from a product and a services perspective."

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www.gbg.com/case_study.asp?IndustryID=Soft%20Drink&CaseStudyID=41

About CCBCC

Coca-Cola Bottling Co. Consolidated (CCBCC) is the nation's second largest Coca-Cola bottler. Headquartered in Charlotte, NC, the company has been operating for the past 100 years. After more than a dozen additional acquisitions throughout the Southeastern United States, today's CCBCC has emerged as a significant force in the dynamic soft drink industry. CCBCC has selling territories in 11 states with a consumer base of more than 18 million people. The company's 6,000 employees operate five production centers and 50 sales and distribution centers.

About GBG

GBG is the largest, most successful and most experienced provider of sales and distribution software for the direct-store and direct-home-delivery of consumer packaged goods. GBG's solutions are used every day by over 570 organizations that distribute soft drinks, beer, wine and spirits, water, snacks, baked goods, dairy, candy and tobacco. GBG has approximately 180 employees across Canada and the U.S. GBG was founded in 2000 in Waterloo, ON, part of Canada's technology triangle, and is a privately-held company.