'Fixed Broadband Wireless' Enterprise Customers Account for 93 Percent of Revenue, Says INSIGHT RESEARCH.

Business Editors/Technology Writers

PARSIPPANY, N.J.--(BUSINESS WIRE)--May 15, 2001

Even as Wall Street continues to hammer the telecommunications industry, demand for broadband access among small- and medium-sized enterprises remains insatiable, and these customers will increasingly turn to fixed broadband wireless solutions, says a new report from INSIGHT RESEARCH.

INSIGHT's report entitled "Fixed Broadband Wireless 2001-2006" projects a healthy $3 billion revenue stream for fixed broadband wireless (FBW) service next year, with 93 percent of sales revenue attributed to small- and medium-sized enterprises. These customers will be attracted to FBW's low installation costs, rapid deployment intervals, and high reliability, however, they first must be educated regarding these benefits with a simple, clear marketing message. INSIGHT's research suggests that strong marketing, flawless service, free trials and money-back guarantees will be just as important to sustained success as the price/performance advantages of FBW networks.

"During the boom of the late 1990's, operators concentrated on rapid expansion strategies with subscriber take-up as a secondary concern. That time is long over," says INSIGHT president Robert Rosenberg. "Infrastructure costs are reaching levels that justify wide-scale network deployment, and there is an immediate opportunity among small and medium enterprises. The challenge now is primarily marketing-related: establishing brand equity and trying to secure customers in an increasingly tight marketplace."

"Fixed Broadband Wireless 2001-2006" forecasts FBW subscribers and revenue for less than 11 GHz, greater than 11 GHz, and Unlicensed bands. INSIGHT segments subscribers by Small/Medium Enterprises, SOHO/Telecommuter, and Residential Consumers. Infrastructure shipments and revenues by equipment type -- CPTP Access Links, PMP Base Stations, PMP Remotes, and PTP Transport Links -- are also provided. INSIGHT's forecasts were derived from a bottom-up forecasting model based upon network deployment plans and projected subscriber take-up obtained from over 100 FBW infrastructure providers and network operators, US and Canadian regulatory authorities, FBW trade associations, FBW trade press, and Insight's proprietary industry databases.

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/fixed.html. This 165-page report is available immediately for $4,195 (hard copy). Adobe Acrobat (PDF) report licenses are also available; visit the Web page above or call 973/605-1400 for details.