' Young girls are all for push- up bras'.THORSTEN ALLENSTEIN, MD, Triumph International Triumph International is an international underwear manufacturer. Founded in Heubach, Württemberg, Germany 1886 by the two families Spiesshofer & Braun. The first foreign subsidiary was established in Zurzach, Switzerland which has become the company’s financial headquarters. , chats with Shuchi Jain Lingerie has at last become a fashion accessory Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. in India... Absolutely. Look around big metros and nightclubs. Girls have started experimenting. Lingerie has become an integral part of the whole attire. Body conscious women have realised that inner wear is equally or rather more important than the outer one. Share your plans for the Indian market. We are a brand leader in India and enjoy a 40 per cent brand share in the organised lingerie market. We've opened exclusive Triumph stores in Delhi and Mumbai with more in the pipeline. Is branded lingerie expensive? It's a misconception. No doubt, we have lingerie that touches Rs 3000 but our range starts from Rs 200. What's your USP USP - unique sales point ? The fit and quality of our products. Triumph lingerie gives the same comfort after one wash or 100 washes. What kind of trends do you anticipate? These days daughters tell mothers what to buy. Young generation now believes in ' flaunt flaunt v. flaunt·ed, flaunt·ing, flaunts v.tr. 1. To exhibit ostentatiously or shamelessly: flaunts his knowledge. See Synonyms at show. 2. what you have'. No wonder, push- up bras continue to fascinate young women. -- shuchi. jain@ mailtoday. in Copyright 2009 India Today This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Group. All Rights Reserved. Provided by Syndigate.info an Albawaba.com company |
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