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''Just for Kicks.'' A Documentary about Sneakers, Hip-Hop and the Corporate Game Heads to DVD; The First Documentary of Its Kind, ''Just for Kicks.'' Offers an Insider's History of Hip-Hop's Most Treasured Fashion Item.


CHATSWORTH, Calif. & NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Image Entertainment, Inc. (Nasdaq:DISK), a leading independent licensee, producer and distributor of home entertainment programming in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and CAID CAID Computer-Aided Industrial Design
CAID Convention of American Instructors of the Deaf
CAID Clear Accountability In Design
CAID Canadian Association for Information Science
 Productions, an independent Brooklyn-based production company, today announced the DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 world premiere Noun 1. world premiere - (music) the first public performance (as of a dramatic or musical work) anywhere in the world
performance, public presentation - a dramatic or musical entertainment; "they listened to ten different performances"; "the play ran for 100
 of "Just For Kicks." Based on an original idea from Come Chantrel, "Just For Kicks." is the first documentary to reveal the cultural influences behind the nation's sneaker obsession. With a perspective from the ground up, Hip-Hop superstars, athletes, brand gurus and compulsive collectors share their opinions on why athletic footwear has left the sports arena to become the most important fashion accessory Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves.  of the last 30 years.

Diverse media and audiences have lauded this award-winning documentary for its colorful insider's view of the sneaker phenomenon, and its original analysis of the incestuous in·ces·tu·ous
adj.
1. Of, involving, or suggestive of incest.

2. Having committed incest.
 relationship that sneaker brands maintain with Hip-Hop and urban culture. Although initially created as a straight-to-DVD project, Executive Producer Thierry Daher has secured global distribution through Canal+ and Studio Canal in Europe, SpikeTV in North America, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Presidio in Japan and Yes TV in Israel. Image Entertainment distributes the DVD in North America, and sub-licensee Warner Music distributes the DVD in Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . The film aired on Spike TV in its 64 minute TV version in March of 2006. Previously, the film premiered last year at the Tribeca Film Festival and has since screened in over 35 cities on 5 continents, including over a dozen of the most prestigious film festivals worldwide. Most recently, "Just For Kicks." was named Winner- Best Documentary Award by the 2006 New Jersey International Film Festival.

"Just For Kicks." is a 100% independent production. The movie is executive producers Thierry Daher and Come Chantrel's first experience in the film industry. Daher, a compulsive entrepreneur with an impressive track record in international marketing and technology deals, ensured financing and global distribution. Chantrel, also co-writer of the film, created the editorial line and leveraged production contacts with top Hip-Hop players. Having worked in the music, fashion and entertainment industries for over 15 years, he has an unparalleled track record for breaking ground in lifestyle, viral and street marketing. Co-director and cinematographer Lisa Leone began her career as a photographer, shooting celebrities such as Moby, Lauryn Hill, and Spike Lee Noun 1. Spike Lee - United States filmmaker whose works explore the richness of black culture in America (born in 1957)
Lee, Shelton Jackson Lee
. As a cinematographer, Leone has shot a number of independent films and served as Second Unit Director for Stanley Kubrick's "Eyes Wide Shut." Writer and co-director Thibaut de Longeville is best known for producing the acclaimed documentary "Battlegrounds Paris," a film about Nike's annual one-on-one playground basketball tournament in Paris. In 1995 he founded 360, the Paris-based communications that produces creative content for music, sports, and entertainment brands including Nike, Virgin Records, Sony, Universal, and MTV.

"Just For Kicks." DVD Special Bonus Features include over two hours of exclusive footage featuring DJ/Author/Sneaker collector Bobbito Garcia, former Knicks player and style master Walt "Clyde" Frazier, Nike Air Jordan This article or section may contain original research or unverified claims.

Please help Wikipedia by adding references. See the for details.
This article has been tagged since September 2007.
 Designer Tinker Hatfield Tinker Hatfield is the renowned designer of many of Nike's most popular and innovative sneaker designs, including the Air Jordan III, the Air Jordan XV, the twentieth anniversary Air Jordan XX, and other athletic sneakers including the world's first "cross training" shoes - the , Hip-Hop and fashion mogul Russell Simmons Russell Simmons (born October 4 ,1957 in Queens, New York), is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, founder of another label, Russell Simmons Music Group, and creator of the clothing fashion line Phat Farm. , recording artist Rev. Run and much more.

"Just for Kicks." Synopsis

Since B-Boys first propelled them out of the New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 playgrounds in the 70's, sneakers sneakers
Noun, pl

US, Canad, Austral & NZ canvas shoes with rubber soles

sneakers npl (US) → zapatos mpl de lona; zapatillas fpl 
 have morphed from a tool for athletic performance to Hip-Hop's cornerstone symbol of cool and an object of obsession for sneakers collectors worldwide. Analyzing this global pop culture phenomenon, "Just For Kicks." is the first film of its kind to present the underlying culture and personalities that fueled this fashion revolution and its $30 billion global market. Far from a formal history of the sneaker industry, "Just For Kicks." offers a fun and colorful insider's history of Hip-Hop's most treasured fashion item, revealing behind-the-scenes stories with exclusive testimonies, never-before-seen footage, and the charismatic personalities that have come to influence pop culture.
Title: Just For Kicks.
Format: Full Screen
SRP: $19.99
DVD Release Date: June 6, 2006
Running Time: 81 minutes
ID #: KIC2988DVD
UPC #: 141381298826
Rating: Not Rated
Main Genre: Urban

For more information about the "Just For Kicks." DVD, go to
www.justforkicksmovie.com.
For images to accompany your story, click on one of the link below:
http://www.caidproductions.com/download/JFK-DVD_Artwork.zip
http://www.caidproductions.com/download/JFK-Pics-hi-res.zip


About Image Entertainment:

Image Entertainment, Inc. is a leading independent licensee, producer and distributor of home entertainment programming in North America, with over 3,000 exclusive DVD titles and approximately 200 exclusive CD titles in domestic release and approximately 300 programs internationally via sublicense agreements. For many of its titles, the Company has exclusive audio and broadcast rights and, through its subsidiary Egami Media, Inc., has digital download rights to more than 1,600 video programs and over 170 audio programs containing more than 2,500 tracks. The Company is headquartered in Chatsworth, California, and has a domestic distribution facility in Las Vegas, Nevada. The Company's subsidiary Image Entertainment (UK) maintains a content acquisition office in London, England. For more information about Image Entertainment, Inc., please go to www.image-entertainment.com.

About CAID Productions:

CAID Productions is a Brooklyn-based independent film Production Company dedicated to producing documentary films and events related to urban and pop culture. The Company ensures financing and global distribution of its independent projects. Founded by serial-entrepreneur Thierry Daher, CAID Productions collaborates with landmark companies such as MTV Networks, MTV Latin America, Canal+ in Europe, Presidio in Japan, Globo in Brazil and international Home Video distributors such as Image Entertainment, Studio Canal and Warner Music. Answering his passion for films, Daher started the company in 2003, after 15 years as an entrepreneur in technology, digital media and international marketing.

For DVD screeners or to set up interviews, please email your request to VIP@caidproductions.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 12, 2006
Words:943
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