''BroadCast'' adds a new dimension to distributing software over the Internet, CD-ROM and Online Services; new software enables publishers to electronically distribute software-on-demand.BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--April 3, 1995--SNA Inc. Monday announced BroadCast(tm), a new software suite that enables software publishers to electronically distribute their products to customers. Using BroadCast software companies can market and sell products, in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. , over the Internet, on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). or online services. This form of marketing and sales greatly reduces the cost of distributing products through traditional channels. ``Traditional methods for distributing software dramatically reduce the publisher's ability to control sales and secure valuable customer information. BroadCast is an extremely flexible, cost-efficient and secure medium for distributing wares We love "wares" in this industry as noted below. See also warez. abandonware adware annoyware badware beltware betaware bloatware boardware brochureware bridgeware censorware cloudware courseware crapware crimeware crippleware crossware crudware demoware donateware dribbleware to users the moment their interest is peaked,'' said David Ransen, founder and president of SNA (Systems Network Architecture) IBM's mainframe network standards introduced in 1974. Originally a centralized architecture with a host computer controlling many terminals, enhancements, such as APPN and APPC (LU 6. . ``The technology provides publishers with an efficient and flexible way to close direct sales, collect payments, and capture customer information,'' he added. The BroadCast Locker Things commonly known as lockers include:
Using BroadCast KeyMaker, the publisher then generates a unique key or password for that customer. Once payment and relevant information have been collected, the customer enters the password and the product is instantly unlocked. Those who deploy BroadCast on CD-ROM can view, demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching. 2. demo version. 3. and unlock items by launching the BroadCast Browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used . This component, available only for CD-ROM, is an easy to use interface that allows the end user to ``window shop'' through the entire CD-ROM. ``Using BroadCast our customers can try our software before they buy. If offers a unique alternative to traditional distribution channels and reduces our need for advertising and direct mail,'' said Cliff Joyce, president of Dubl-Click Software Corp. of Bend, Ore. BroadCast starts at $495 for the license fee and $8 per key for the first 1,000 keys. When the volume of keys purchased increases, key prices are as low as 75 cents each. For example, the total cost for a customer distributing 50,000 products using BroadCast would run $1 per key which includes the licensing fee. The software is currently shipping. For more information call 800/628-6442. Company Background SNA Inc., headquartered in Boca Raton, is a leading developer and publisher of software for publishers and end users. The company's products include PatchWorks(tm), a technology that permits developers to create software updates in minutes and BroadCast, a technology that enables publishers to market software through new and expanding electronic distribution channels including the Internet, CD-ROM and online services. CONTACT: Press Contact: Hi-Tech Communications, Boca Raton Kimberly Zuleba, 407/361-8150 or Reader Contact: SNA Inc., Boca Raton David Ransen, 407/241-0308 |
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