$averCD and Portland International Raceway Rev-Up Consumer Mailboxes; Lemans and Champ Car Series Discounts and Video Previews on $averCD Direct-Mail CD-ROM Coupon Book.

PORTLAND, Ore. -- Portland International Raceway and $averCD have teamed up to provide 400,000 Portland/Vancouver consumer households with exciting Lemans and Champ car racing series video previews and discounts for event admissions. $averCD has packaged these and hundreds of other exciting offers on its FREE Spring Edition $averCD CD-ROM Coupon Book.

$averCD's unique interactive CD-ROM advertising is redefining CRM and improving ad response rates and return on investment in the direct-mail incentive-coupon industry. By leveraging the advantages of direct-mail, broadcast media and the Internet into one compelling platform, $averCD has created a totally new "best-of-breeds" advertising medium that effectively reaches consumers using computers at home, office and school in a way that is simultaneously inviting and unobtrusive.

Due to its many unique features and benefits, the $averCD ad-vantage paradigm has quickly attracted hundreds of leading companies including: A&W, Bally Total Fitness, Car Toys, Good Year, Napa Auto Parts, Oregon Ballet Theatre, Oregon Symphony, Orkin Pest Control, Overstock.com, Pizza Hut, PGE Park, PlayFirst, Portland Classical Chinese Garden, Portland International Raceway, Qwest, Quiznos Sub, Riverdeep, Rose Quarter, Sharper Image, Shoe Mill, Street of Dreams, UBISOFT and U.S. Bank, topping out a list of more than 170 Q2 advertisers.

Recently a very important shift in consumer behavior has been observed:

Consumers now spend more time viewing and obtaining information from their computers than from TV, print or radio. Consumers have largely rejected Internet advertising, pop-ups and spam and most consumers are unwilling to devote the time and energy to manage and store preprinted direct-mail advertiser offers and coupons, which is why most of these paper coupons and offers end up in the trashcan. Recent consumer adoption of entertainment technologies that are largely commercial-free, like On-Demand, NetFlix, TiVo, Sirius and XM satellite radio, Apple's iPod and DVR, is rendering traditional advertising methods less effective and obsolete.

$averCD provides advertisers with many of the same advertising features and benefits that would result from a very expensive traditional mixed-media advertising campaign using TV, print and Internet, while contemporaneously presenting advertiser ads and printable incentive coupons/gift certificates to consumers in a way that is unobtrusive, easy to manage, fun to use, and free to consumers. $averCD is the CRM tool that has been evading advertisers for years.

The 90-day shelf life of each quarterly edition $averCD makes advertiser offers and incentives always available to consumers. And when a buying decision is being made the advertiser offer is conveniently viewed and then printed directly from the $averCD CD-ROM coupon book, unlike any other conventional ad paradigm known today. $averCD does not require any Internet connection and therefore, business-consumer relationships can be fully developed using only the $averCD CD-ROM. However, many of $averCD's features are enhanced through Internet connectivity. $averCD is thoroughly tested and certified virus and spyware free. $averCD works on almost any consumer computer with printer.

Environmental Savings With $averCD:

The tremendous over-printing and distribution of paper ads and coupons for newspapers and direct-mail affects the ultimate cost of all advertised products and services to consumers. On a good day, only one out of every 100 coupons that are printed gets used, and the other 99 pre-printed ad-coupons end up in the waste bin, with a lesser amount being recycled. Consumers using that "one coupon" (1/100) to buy the advertised products and services must then end up paying for costs of the other 99 coupons that were printed, distributed and then discarded. These antiquated advertising inefficiencies create unreasonable costs for wasted materials (trees, paper, ink, energy, industrial pollution, etc.) used in publishing and distributing massive amounts of unused coupons.

By using $averCD, advertisers needn't participate in the inefficient practice of over-printing coupons and can thereby significantly reduce their costs for both client acquisition and retention. These savings to advertisers can be shared with consumers via initial acquisition incentives and thereafter with ongoing retention discounts, without undercutting profitability.

With every household in America receiving the equivalent of a truckload of paper direct-mail advertising over the course of a year (estimated at 1,200 pounds per household, per year), that environmental impact can be significantly reduced by having a large portion of those preprinted paper ads and coupons condensed (digitized) onto the four recyclable-plastic CD-ROMs that $averCD ships quarterly to each household. Ultimately, this new paradigm could dramatically reduce demand for paper and the burden upon recycling projects and help to minimize the environmental impact and pollution from logging and paper mills. These savings could amount to thousands of tons of paper annually, saving energy and trees.

Everyone remembers the old paper volumes of the encyclopedia, which have now been smartly replaced by a single CD-ROM. One can only imagine how many thousands of tons of paper (and trees) that are saved annually by that single conversion. In addition to the reduced demand on timber supplies for paper and the resulting reduction of pollution from paper mills helps protect our air and water supplies.

We must now ask the question: Why print coupons unless someone will actually use them?

By using the eco-friendly $averCD CD-ROM product, consumers only need to print the coupons that they will actually use, when they need them. Therefore advertisers need not engage in the practice of flooding the market with pre-printed coupons in a shotgun attempt to provide coupons to relatively few potential users.

The simple efficiency of $averCD allows advertisers to dramatically reduce their client acquisition and retention costs, and therefore, advertisers can now afford to provide discount-incentives for client acquisition and retention to consumers as a part of the $averCD paradigm, without undercutting their profitability.

To learn more about this eco-friendly advertising revolution, visit www.savercd.com or call $averCD, LLC at 503-675-6500.