$averCD Carried on NBC News Affiliates Nationally; New Eco-Friendly Direct-Mail CD-ROM Marketing Unveiled; Attracts Qwest, Rite Aid, Overstock.com, Other Leading Brands.

PORTLAND, Ore. -- $averCD direct-mail interactive CD-ROM advertising is redefining ad response rates and return on investment in the direct-mail incentive-coupon industry. Due to many unique features and benefits, the $averCD ad-vantage paradigm has quickly attracted many leading companies including: Qwest, Nationwide, Trendwest, Overstock.com, Rite Aid, Quiznos Sub, Outback Steakhouse, Subway, Allstate, Car Toys, IHOP, ShoeMill, Oregon Ballet Theatre, and the Rose Quarter, topping out a list of more than 150 new clients. $averCD was unveiled during the first days of October through a broad distribution via U.S. Mail free to consumers in the Portland-Vancouver market who are now experiencing the value, fun and convenience of the $averCD CD-ROM.

Recently a very important shift in consumer behavior has been observed:

Consumers now spend more time viewing and obtaining information from their computers than from TV, print or radio. Consumers have largely rejected Internet advertising, pop-ups and spam and most consumers are unwilling to spend the time and energy to manage and store printed direct-mail advertiser offers and coupons, which is why most of these coupons and offers end up in the trash or recycle bin. Recent consumer adoption and spending on entertainment technologies that are largely commercial-free, like On-Demand, Netflix, TiVo, Sirius and XM satellite radio, Apple's iPod and DVR, is rendering traditional advertising methods less effective and obsolete.

There are multiple facets to $averCD:

$averCD, LLC is an advertising company with a unique proprietary paradigm that provides advertisers with highly effective yet economical ad campaigns for client acquisition and retention. Based on an interactive multimedia advertising platform, $averCD provides advertisers with many of the same advertising features and benefits that would result from a very expensive traditional mixed-media advertising campaign with TV, print and Internet, while contemporaneously presenting advertiser ads and incentive coupons/gift certificates to consumers in a way that is unobtrusive, easy to manage and use, fun and free to consumers.

Further, given the 90-day shelf-life of each quarterly $averCD, advertisers have their offers and incentives always available to consumers so when a buying decision is made, the offer is conveniently at hand, unlike any other conventional ad paradigm known today. $averCD does not require an Internet connection and, therefore, business-consumer relationships can be fully developed using only the $averCD CD-ROM. However, many of $averCD's features are augmented through Internet connectivity. $averCD is sent to consumer households via U.S. Mail quarterly, free of charge.

Advertisers needn't participate in the practice of over-printing coupons and can thereby reduce their costs for client acquisition and retention. These significant savings to advertisers can be in part shared with consumers via initial acquisition incentives and thereafter with ongoing retention discounts, without undercutting profitability.

$averCD is also a software company in that, as an integral part of its advertising mission, it has also developed and provides consumers with free software that allows consumers -- for the first time ever -- to manage hundreds of incentives, coupons, gift certificates and URLs with ease, thus helping them save more money with far less effort. $averCD users can print only the coupons they intend to use at their convenience. $averCD is certified virus and spyware free and is rigorously tested by PCTest (http://www.pctest.com) in the USA.

The use of $averCD helps conserve our dwindling precious natural resources. With every household in America receiving the equivalent of a truckload of paper direct-mail advertising over the course of a year (estimated at 1,800 pounds per household, per year), that environmental impact can be significantly reduced by having a large portion of those paper ads condensed onto the four recyclable-plastic CD-ROMs that $averCD ships annually to each household. Ultimately, this new paradigm could reduce demand for paper and the burden upon recycling projects and helps to minimize the environmental impact and pollution from logging and paper mills. These savings could amount to thousands of tons of paper annually.

"The overall qualitative results being reported are impressive and are coming in daily via letters, emails and telephone calls to our offices," said $averCD Executive Vice President William E. Simpson III. "And thanks to the Oct. 13th news story by Channel 8 KGW News (NBC) in Portland (kgw.com), many NBC affiliates are now carrying that news story nationally, so we're also getting calls and emails from folks all over the United States who are very excited by what $averCD has to offer consumers, businesses and our environment."

The KGW Channel 8 News (NBC) Portland, OR, segment may be viewed online at: http://www.savercd.com/news8.html

Stormy Simon, Overstock.com's senior vice president, said, "This new CD-ROM approach to direct-mail interactive advertising is an inviting and unobtrusive way to reach consumers looking for additional savings."

Kasch's Garden Centers & Nurseries, Inc. Vice President Angela Williams said, "When we first heard about $averCD's unique advertising paradigm, we knew it would be a big hit. Even so, we never expected the huge response rate that our incentive ad has already achieved in just the first week of the 90-day ad campaign. In the first few days of response we had real concerns about not having adequate inventory due to the exceptional consumer response rate that we are seeing. Consumers that are coming in on our coupon incentives are buying other products as well. We are very excited and impressed by the results with $averCD."

"It's been pretty overwhelming. We're averaging between 5 and 15 returns a night. It gives us an opportunity to introduce ourselves to our new neighbors and people that move into the area that have never heard of us," said Ty Dupuis, owner/president of Flying Pie Pizzeria.

"$averCD is delivering impressive results as the fresh cost-effective way to attract new clients to Oregon Ballet Theatre. $averCD's rich interactive multimedia format is comparable to TV or Cable without the expense. The results to date with $averCD have demonstrated improved metrics with higher ROI and lower client acquisition costs. Of note, patrons are responding online, with mail-ins and via telephone daily. We are extremely impressed with the response rate we are already seeing in just the first week of our 90-day ad campaign. Our savings on advertising costs allows Oregon Ballet Theatre to offer patrons higher-value incentive discounts, coupled with an elegant advertising campaign over a full 90-day period," said Erik Jones, director of marketing for Oregon Ballet Theatre.

"We're excited about this new way to reach our customers with our latest product promotions and discounts," said Judy Peppler, Qwest president for Oregon. "This new CD-ROM approach to direct advertising is an innovation and will definitely benefit companies like Qwest."

The tremendous over-printing of paper coupons for newspapers and direct-mail affects the ultimate cost of all advertised products and services to consumers. On a good day, only one coupon out of every one hundred pre-printed coupons gets used, and the other ninety-nine pre-printed ad coupons end up in the waste bin, with a lesser amount being recycled. Consumers that use the one-out-of-a-hundred coupons to buy the advertised products and services must end up paying for these antiquated advertising inefficiencies created by the costs of materials (trees, mills, paper, ink, etc.), publishing and distributing the 99% excess coupons. These costs are integrated into the "cost of goods sold" or "COGS."

Everyone remembers the old paper volumes of the encyclopedia, which have now been smartly replaced by a single CD-ROM. One can only imagine how many millions of tons of paper (and trees) that are saved annually by that single conversion. In addition to the reduced demand on timber supplies for paper, the resulting reduction of pollution from paper mills helps protect our air and water supplies.

We must now ask the question: why print coupons unless someone will actually use them?

By using the revolutionary $averCD CD-ROM product, consumers only need to print the coupons that they will actually use, when they need them. Therefore, advertisers need not engage in the practice of flooding the market with pre-printed coupons in a shotgun attempt to provide coupons to relatively few potential users.

The simple efficiency of $averCD allows advertisers to dramatically reduce their client acquisition and retention costs, and, therefore, advertisers can now afford to provide discount incentives for client acquisition and retention to consumers as a part of the $averCD paradigm, without undercutting their profitability.

To learn more about this emerging advertising revolution, visit: http://www.savercd.com or call $averCD, LLC at 503-675-6500.

About $averCD

Based in Lake Oswego, Oregon, $averCD, LLC is the leading Consumer-Direct, business-to-consumer (B2C) advertising company using incentive-based interactive multimedia advertising coupled with consumer-printable discount/gift certificates and coupons/offers. $averCD uniquely positions advertisers' offerings, which are presented to consumers from a free, easy-to-use CD-ROM that is distributed quarterly by U.S. Mail.

Founder William E. Simpson II developed and pioneered the paradigm of interactive incentive advertising using CD-ROM coupon books and targeted multimedia advertising and marketing. Today, $averCD is leading the way in this unique and effective advertising method and continues to define the paradigm with its advertising and marketing products and solutions.

Unique in the industry, the $averCD discount directory contains consumer printable advertiser sponsored discount/gift certificates. In addition to interactive multimedia content, products and services from brand name national and local companies are included. The disc contains videos, music, free games, software, gardening tips, recipes and other consumer-oriented content. This mix of valuable content combines to give $averCD the highest "industry open rate" of any direct mail piece.

Because of the many assets included on $averCD, some of which may be used daily, and its relatively long shelf life, $averCD is used frequently in households and provides many opportunities for consumers to explore various brand opportunities, increasing the number of brand impressions and driving sales.

$averCD also allows consumers that do have an Internet connection to link directly to an advertiser's Web site from the CD-ROM simply by clicking a button, thus eliminating the need for consumers to memorize hundreds of complex URLs. This feature allows advertisers additional opportunities to provide real-time offers to consumers who opt-in and visit their Web sites from the $averCD platform, even after the $averCD has been in use in households for many weeks, and up to 90 days after its arrival in the U.S. Mail.

Unfortunately for some advertisers, many online coupon business paradigms disintermediate consumers from advertisers by providing advertiser coupons through third-party coupon Web sites, and in doing so, these Web sites gain -- and then broker -- consumer information as part of their revenue models. This situation benefits neither advertisers nor consumers.

$averCD believes in putting consumers and advertisers together in relationship marketing as opposed to being a data broker like some online coupon portals.

By allowing consumers to quickly and repeatedly access advertiser incentive offers over the 90-day period that $averCD is valid -- at a time that is convenient to them -- $averCD is an unobtrusive way for advertisers to economically reach potential customers. The $averCD is programmed to stop working after the 90-day valid-period ends, at which time a display will advise the consumer to look in the U.S. Mail for the next quarter $averCD for more valuable offers and content.

The use of $averCD helps conserve our precious natural resources. With every household in America receiving the equivalent of a truckload of paper direct-mail advertising over the course of a year, the environmental impact can be significantly reduced by having a large portion of those paper ads condensed onto the four recyclable-plastic CD-ROMs that $averCD ships annually to each household.