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$644m Moroccan project phase I launched.


Byline: Dubai

UK-based developer Aerium Atlas Management has announced the launch of the first phase of the Dh2.44 billion ($664 million) Menara district masterplan in Marrakech, Morocco.

The 'Jawhar Estate' (Jewel in Arabic) project, part of the first phase of the massive project, will be managed by renowned hotel operator Monte-Carlo SBM SBM - Solution Based Modelling .

Jawhar Estate is government-backed Monte-Carlo SBM's first international project and forms part of Monaco's plans to increase its overseas presence and have mutli-national operations.

Prince Albert Prince Albert, city (1991 pop. 34,181), central Sask., Canada, on the North Saskatchewan River. Prince Albert is a commercial and distribution center for a lumbering, gold- and uranium-mining, and mixed-farming area. There are wood-products and meatpacking industries.  II of Monaco attended a VIP reception to mark the international unveiling of the project.

The project aims to blend the glamour and style of Monte-Carlo with the vibrancy and sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 of Marrakech, through the creation of - Jawhar Resort, Spa and Private Residences.

The prices for the private residences in the Jawhar Estate will range from Dh10.9 million to Dh32.7 million, said a senior company official.

Ely Michel Ruimy, chairman of the Aerium Group said, "We are privileged to have been afforded this opportunity by the Kingdom of Morocco to develop the Jawhar Estate on this historic site. It is our responsibility to ensure that we fulfil the expectations and deliver to the people of Marrakech an exceptional development that will further enhance the prestige of the city and deliver a legacy for its future."

Bernard Lambert, chief executive officer of Monte-Carlo SBM said The Jawhar Estate was Monte-Carlo SBM's first resort outside Monaco.

'We have chosen to work with Aerium and its partners because of the vision, quality and exclusivity of the Jawhar Estate which we believe is unrivalled.'

'Monte-Carlo SBM has a peerless reputation for creating and running five-star hotels, spas and residences in the world famous and glamorous Monte-Carlo and the Jawhar Estate will become Morocco's premier destination,' he remarked.

'The super-prime residences will join the ranks of London's Knightsbridge, Manhattan's Upper East Side and Hong Kong's The Peak as one of the top-10 addresses in the world,' he added.

Scheduled to open in late 2011, the 14 hectare hectare (hĕk`târ, –tär), abbr. ha, unit of area in the metric system, equal to 10,000 sq m, or about 2.47 acres.  Jawhar Estate provides 25 private residences, a 93 all-suite 5-star hotel, a top restaurant and a Wellness Centre and Spa. Some of the private residences have already been reserved.

The resort's overall design is provided by luxury resort specialists HKS HKS Harvard Kennedy School (John F. Kennedy School of Government at Harvard University; Cambridge, MA)
HKS Hrvatski Košarkaški Savez (Croatian Basketball Federation)
HKS Silver Hake
HKS Hong Kong Standard
 Hill Glazier Studio who are working with Sybille de Margerie of the well known Parisian interior design company SM Design, for the hotel interiors and Amanda Rosa Interiors for the spa interiors.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Nov 11, 2009
Words:428
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