$6.3 Million in Political Advertising Airs on Corporate Scandals; National Media, Inc: Total Could Reach $50 Million by Election Day.Business Editors WASHINGTON--(BUSINESS WIRE)--Aug. 16, 2002 National Media, Inc. released an analysis of political and issue advertisements that ran in the top 100 markets in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. this year. "We have already identified $6.3 million in political advertisements that spotlight Spotlight can refer to at least three types of lighting:
Alexandria, Arabic Al Iskandariyah, city (1996 pop. 3,328,196), N Egypt, on the Mediterranean Sea. It is at the western extremity of the Nile River delta, situated on a narrow isthmus between the sea and Lake Mareotis (Maryut). , VA. "I'm afraid this is just the beginning," said Castellanos. "We are concerned that up to $50 million will be spent in negative political advertising that not only feature the corporate responsibility scandals but also have the effect of assaulting American business as a whole. The advertising seems to leave the impression not just that Global Crossing is the problem but that American Business is the problem." "Corporations need to continue to build confidence with Americans by demonstrating their existing and newly strengthened policies on key issues such as accountability, independence, auditing practices, stock options, and other areas of concern," said Jim Courtovich, who heads the public affairs practice at National Media. "This is not the time for America's business leaders to sit back and wait for the storm to blow over. Companies who fail to take an active approach and distinguish themselves and their good practices, risk being tarred by the same advertising brush." "This data indicates that we are seeing the first swell of a massive wave of negative ads that could further damage America's business community and erode Erode (ĕrōd`), city (1991 urban agglomeration pop. 361,755), Tamil Nadu state, S India, on the Kaveri River. The city is located in a cotton-growing region, and its industries include cotton ginning and the manufacture of transport equipment. corporate trust," said Courtovich. "The bottom line is that members of the business community have to define themselves now -- before others do." National Media Inc. is an independent full service public affairs and issues advocacy firm. The data was collected by CMAG CMAG Commonwealth Ministerial Action Group CMAG Campaign Media Analysis Group CMAG Case Management Adherence Guidelines CMAG Cruise Missile Advanced Guidance CMAG Configuration Management Advisory Group (Campaign Media Analysis Group, www.poiliticsontv.com) for analysis by its clients. The survey was conducted for 2002. The majority of ads in question began airing in July, 2002. |
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