$50m Hotel Indigo being created in Chelsea.Inter Continental Hotel Group the world's largest hotel group by number of rooms, announced plans for its first Hotel Indigo The newest member of the InterContinental Hotels Group family, Hotel Indigo, is promoted as being "the industry’s first branded boutique hotel experience." The concept includes a retail-inspired design concept with changes throughout the year to keep to hotel fresh, similar [R] in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , scheduled to commence construction this quarter and open by first quarter 2009. The new, 20-story, 122-room branded boutique property will be owned by Morris Moinian and Fortuna Realty Group which will oversee the project and direct the executive team. The $50 million deal was financed by Manufactures & Traders Trust Company (M & T Bank). "Development of Hotel Indigo New York is a major milestone for the brand," said Jim Anhut, senior vice president, Brand Development, the Americas, InterContinental Hotels Group InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. The largest hotel company by number of rooms (556,000 as of March 2007 [1]), its headquarters are in Windsor just outside Greater London and . "It underscores the momentum that Hotel Indigo continues to gain due to its unique point of difference in the marketplace as a branded boutique hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities. . "The diverse and eclectic atmosphere of Chelsea is a perfect fit for Hotel Indigo and we look forward to opening our doors in one of the world's greatest cities." Providing stylish accommodations and a personalized service experience in a unique and intimate atmosphere, Hotel Indigo is a branded boutique designed to appeal to lifestyle-focused guests who desire affordable luxury, genuine service and an alternative to traditional hotels. The soul of Hotel Indigo's retail-inspired concept is renewal--thoughtful changes that are made throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. Hotel Indigo New York will house guestrooms that will feature renewable elements such as vivid photographic murals, area rugs, plush duvets and slip covers that will change periodically. Public spaces will be transformed seasonally through changing artwork, music, flora, murals and directional signage. The Hotel Indigo New York, designed by architect Nobutaka Ashihara will feature signature design elements by including oversized o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. lobby chairs, which create a personal work or dining space within the public areas of the hotel; cozy, airy and inviting guestrooms with plush bedding, hardwood-style flooring and spa-style showers; a rooftop bar, fitness studio with cardio equipment and free weights. The hotel will also offer two boardrooms and a rooftop outdoor pool. Complimentary wireless high-speed Internet See broadband. access is available throughout the hotel. The site of Hotel Indigo New York is situated in the center of the chic Chelsea neighborhood and is surrounded by businesses ranging from boutiques, restaurants, art galleries and cafes to antique stores and jewelers. The hotel is just minutes from Meatpacking meatpacking or meat-processing, wholesale business of buying and slaughtering animals and then processing and distributing their carcasses to retailers. The livestock industry is among the largest in the world. district, Chelsea Market Chelsea Market is an enclosed, urban food court and shopping mall built within the former Nabisco factory complex where the Oreo cookie was invented and produced. The 22-building complex fills two entire blocks bounded by 9th and 11th Avenues and 15th to 16th Street. , Javits Convention Center, Chelsea Piers and more. "The location was ideal for partnering with Hotel Indigo," states owner Morris Moinian, "We have seen a renaissance the past decade in this thriving neighborhood of New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ." |
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