$42m renovation starts in lobby at 1440 Broadway.

First impressions count, and that's why W&H Properties is spending millions of dollars to upgrade the lobbies of the nine buildings in its portfolio. The latest one to commence its lobby renovation is 1400 Broadway, which joined the W&H brand in January of this year.

The renovations include new entrance doors and canopy, a curved new ceiling, new lighting, a new security desk with concierge services, an additional security desk at the Broadway entrance and controlled after-hours access, according to Barry Zeller, executive director of Cushman & Wakefield, the building's managing and leasing agent.

"Everything will be state-of-the-art," says Zeller. "The lobby is going to be just as impressive as the recently renovated lobbies at 1359 Broadway and 501 Seventh Avenue, both of which are W&H buildings and recent winners of BOMA/NY Pinnacle Awards for Best Renovated Building."

The lobby renovations are only the first phase of a major capital improvements program at 1400 Broadway, totaling more than $42 million. Subsequent phases will include renovations of the bathrooms and public corridors, installation of new windows and HVAC systems, and upgrades of other building systems.

"1400 Broadway has always been a top destination for leading fashion-related companies in Times Square South," notes Zeller.

"But the renovations will bring the property to a Class-A level while solidifying its status as the leading women's sportswear building in the city."

Situated in the Times Square South district, 1400 Broadway contains 37 stories and more than 900,000 s/f. The building is owned by 1400 Broadway Associates, L.L.C, a partnership led by Peter L. Malkin.