$3 Million Virtual Money Giveaway Combines Financial Literacy and Play.Beacon Street Beacon Street is a major thoroughfare in Boston, Massachusetts and several of its western suburbs. Beacon Street in Boston, Brookline, Brighton, and Newton is not to be confused with Beacon Street in nearby Somerville. Girls' "Facebook for Tweens" Adds Virtual Economy And Educates Preteen pre·teen adj. 1. Relating to or designed for children especially between the ages of 10 and 12. 2. Being a child especially between the ages of 10 and 12; preadolescent. n. A preteen boy or girl. Girls LEXINGTON, Mass. -- The Beacon Street Girls (BSG BSG Battlestar Galactica BSG Broadband Stakeholder Group (UK) BSG British Society of Gastroenterology (London, UK) BSG Business Systems Group BSG Business Solutions Group BSG Basigin ) have launched a virtual economy on their social media website for tweens. The enhancements to BeaconStreetGirls.com provide lessons in financial literacy while allowing girls to make friends and have fun. Modeled on a junior high experience, the site now allows girls to use "Marty$Money" and "Happy Lucky Points"to purchase virtual goods and accessories for their online lockers or to gift to a friend. BSG's virtual economy is bolstered by their partnership with Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. , one of the world's largest purveyors of children's literature Beacon Street Girls will be giving away $3 million in virtual currency through books, select major retailers and at live events. Codes redeemable for virtual currency are included in 10 books being released this fall, including two new Beacon Street Girls titles, Green Algae and Bubble Gum Wars and Isabel's Texas Two-Step, as well as non-BSG tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] titles such as: Nancy Drew Ghost Stories, Nancy Drew Perfect Escape, Four Truths and a Lie, Total Knockout, Alice in April, and Alice In-Between. Users will also be able to purchase additional Marty$Money on the site through credit cards or PayPal. "Virtual goods are a great extension to the Beacon Street Girls' online presence," said Michael W.S. Morton, a B*tween advisor and chief financial officer, The Electric Sheep Company, a company dedicated to building social and virtual worlds. (Projects include Virtual CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International : NY and The L Word on Second Life, and Virtual MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. .) "A virtual economy adds another level of interaction for BSG fans, continuing the growth of the community. As the next generation grows up, virtual economies will become increasingly more relevant. I'm excited to see BSG take the next step in building the level of safe online interactivity available to tweens." Addie Swartz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of B*tween Productions, the Beacon Street Girls' parent company, explained the company's unique online/off-line connection. "With Marty$Money available wherever books are sold, we have a unique opportunity to invite girls into our online club. That's where we can reach them with our positive messages and teach them about how an economy works, how to earn money and how to save." The Beacon Street Girls' online monetization and business model includes micro-payments from the sale of virtual goods; sponsorships and underwriting from like-minded organizations, as well as select marketing partnerships and licensing. The Beacon Street Girls can be found online at http://www.beaconstreetgirls.com |
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