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$275 Million Enterprise Social Software Market to Disrupt Traditional Enterprise Software Markets, According to Research from GigaOM Pro.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- While most people associate social web features with consumer web sites such as Facebook and Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. , the enterprise world is rapidly embracing many of the same social features, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new report from GigaOM Pro and The Community Roundtable. Still in its infancy infancy, stage of human development lasting from birth to approximately two years of age. The hallmarks of infancy are physical growth, motor development, vocal development, and cognitive and social development. , the $275 million enterprise social software market is expected to grow quickly in 2009 and beyond as large companies look for ways to integrate social functionality with legacy systems to publish, share and collaborate in real-time.

"While the enterprise social software market is evolving out of traditional content authoring, management and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  solutions, it has significant potential to disrupt these markets," said Rachel Happe, founder of The Community Roundtable. "This is because established application technologies -- and the companies that create them -- will have trouble keeping up since they are architected around content or process, and not the end-user."

The enterprise social software market today is made up of many players, from point solution players like Wordpress in the blog space, to larger social suite players like IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  with Lotus Connections. Cisco, a new entrant en·trant  
n.
One that enters, especially one that enters a competition.



[French, from present participle of entrer, to enter, from Old French; see enter.
 to the social software suite market, is looking to disrupt the disrupters, taking market share from early players in this space as they elbow their way into the market.

"By collapsing authoring, publishing and distributing into one action, social software vastly increases productivity and the speed of communications," said Happe. "While the largest of the pure social software companies have yet to reach $50 million in revenue, we expect this fragmented market to grow and potentially consolidate quickly as established players move to integrate social features into the enterprise."

"Social Media in the Enterprise," which can be found at the GigaOM Pro web site, examines how social software and related functionality is poised to disrupt existing enterprise application markets.

About GigaOM Pro

GigaOM Pro delivers actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 insights on emerging markets by providing big-picture analysis, in-depth original research and interactive engagement with technology insiders. Visit GigaOM Pro today

About The Community Roundtable

The Community Roundtable is a peer network for community managers and social media parishioners. Its mission is to provide programming and peer networking opportunities for practitioners while furthering the discipline of community management as a profession. Find out more
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jun 23, 2009
Words:370
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