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$25.6 Million in First Closing of Mezzanine Round Financing Raised by Foodservice E-business Leader, Instill; Octane Capital Management Leads Round.


Business Editors/High-tech Writers

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--June 27, 2000

Instill in·still
v.
To pour in drop by drop.



instil·lation n.
 Corporation, a leading provider of e-business services for the $376 billion foodservice industry, today announced it has raised $25.6 million in the first closing on its mezzanine round of financing, bringing Instill's total financing raised to date to $71.8 million.

A premier group of institutional investors and partners participated in this round, including lead investor Octane oc·tane  
n.
1. Any of various isomeric paraffin hydrocarbons with the formula C8H18, found in petroleum and used as a fuel and solvent.

2. An octane number.
 Capital Management and Instill customers Procter & Gamble and Applebee's International, Inc. Additional investors were also part of the mix, including existing investors Altos Ventures, Charles River Charles River

River, eastern Massachusetts, U.S. The longest river wholly in the state, it flows into Boston Bay after a course of about 80 mi (130 km). Navigable for about 7 mi (11 km), its estuary separates the cities of Boston and Cambridge.
 Ventures, Chase Capital Partners, Ohio Partners, Piper Jaffray Piper Jaffray & Co. (NYSE: PJC), often shortened to just Piper Jaffray or PiperJaffray, is a U.S. middle-market investment banking firm based in Minneapolis, Minnesota and is a focused on delivering financial advice, investment products and transaction execution  Ventures, and The Mayfield Fund Mayfield Fund is a venture capital firm located on Sand Hill Road in Menlo Park, California, home to many of Silicon Valley's leading venture capital firms.

Mayfield was founded in 1969 by Tommy Davis, one of the first venture capitalists.
.

Instill will use the additional funds to enhance working capital and for strategic initiatives, including fueling additional sales growth and marketing efforts, and continuing expansion of services that address the needs of the entire foodservice supply chain. Emeric J. McDonald, co-founder of Octane Capital Management said, "Instill's efforts to date have made them a leader in the foodservice industry's fundamental shift toward e-business. With their strong executive and operational teams, Instill is exceptionally well positioned to deliver innovative solutions that will have a powerful impact on this important industry."

Steve Lumpkin, executive vice president of strategic development and leader of Applebee's e-business strategy, agrees. "Because of Instill's longstanding work and knowledge of the foodservice industry, and its strong potential for additional future growth and impact, we felt it was important to support Instill's strategic direction in order to achieve their objectives and ours," said Lumpkin. "Also, we look forward to benefiting from Instill's domain expertise and value-added business solutions which will help us improve efficiency and effectiveness in our business applications."

About The Instill Foodservice Network

The Instill Foodservice Network provides core services The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 and technology from Instill and value-add partner services to all segments of the foodservice supply chain. Services include Instill(R) Purchase Web(SM) and Instill Purchase Insight(SM), Instill's flagship e-procurement and analysis reporting services for large chain environments. Foodscape(SM), the company's newest service, is a portal designed for small chains and independent restaurant operators. Foodscape.com users can quickly gain access to relevant news, tools and services, community, e-commerce offerings, as well as educational tools specifically provided by The National Restaurant Association Educational Foundation. For distributors, from broadline to specialty, the Instill Foodservice Network delivers electronic purchase transactions that automate fast and easy ordering to their customers. With Instill Market Intelligence(SM), manufacturers of all sizes can benefit from aggregated market data across industry segments.

"This round of financing once again demonstrates the investor community's belief in our products and services," said Mack Tilling, Instill's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder. "With these additional funds, we believe that Instill will be able to continue researching and developing top quality online services to meet the needs and expectations of the rapidly changing foodservice industry."

About Instill Corporation

Instill has been providing e-Business services to the foodservice industry since 1993, delivering e-commerce and information services See Information Systems.  to the restaurant supply chain including operators, distributors, and manufacturers. Instill's suite of Internet services enable more efficient procurement processes and business intelligence. Instill consolidates industry-wide data and provides business intelligence capabilities for improving the profitability and market positions of its customers.

The company services and links thousands of operators with their key distributors. Some of the operators using Instill services include Applebee's Neighborhood Grill and Bar, Brinker International, Delaware North, Fine Host, Lettuce Entertain You, Marie Callender's and Sodexho Marriott Services. Instill also provides services today to many of the major food manufacturers, and has strategic alliances with such partners as The National Restaurant Association, Procter & Gamble and Technomic. With over 180 employees, Instill is headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , with offices in Atlanta, Chicago, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Philadelphia, Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  and Washington DC. Instill can be reached at 888-Instill or visit their Web site at www.instill.com.

Note to Editors: Instill is a registered trademark and Instill Purchase Insight, Instill Purchase Web, Foodscape and Instill Market Intelligence are service marks of Instill Corporation.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2000
Words:670
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