$2 Million College Bracket Promo Helps Businesses Cash in on March Basketball Craze.

SCA's Turnkey Online Prediction Contest Combines Basketball Fever with Big Money Prize to Drive Web Traffic, Capture Customer Data and Build Loyalty

DALLAS -- SCA, the world's leading provider of promotional risk coverage for contests, games and events, has launched a new online college bracket promotion designed to help businesses cash in on the March basketball playoff craze by giving consumers a chance to dribble away with $2 million.

The turnkey bracket prediction contest offers radio stations, bars, restaurants and other businesses an easy, low-cost way to engage consumers while driving web traffic and building valuable marketing databases. And people do win every day. SCA has awarded nearly $160 million in prizes since pioneering the mega-prize promotions industry back in 1986.

For a flat fee of $2,500, participating businesses can launch the online bracket prediction game and get a custom web page where up to 5,000 customers can enter, play and return as often as desired to see how they are fairing during the tournament. The game offers a $1 million prize for a perfect bracket selection, as well as the chance to win a million dollar prize bonus tied to the championship game. It also features one guaranteed $100 cash prize for each participating business. SCA handles all the details -- from contest structure, rules, bonding and state registrations, to complete payment of prizes.

"College basketball has a huge fan base and we wanted to give businesses the ability to capitalize on the excitement surrounding the play-off games and connect with their customer base," notes Tony Ebert, director of interactive sales for SCA. "With our online prediction game, we can provide businesses with a customized, low-cost promotion that packs a $2 million marketing punch guaranteed to generate buzz, drive Web traffic and build consumer databases for ongoing marketing efforts."

About SCA

Dallas-based SCA Promotions is the world's leading provider of promotional risk coverage for contests, games and events. Founded in 1986, the company has covered billions of dollars and paid out over $155 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, and direct mail, Internet and sports promotions.

SCA's interactive division (www.scainteractive.com) is a leading provider of online promotional services company specializing in security, administration, and hosting of large-scale contests, sweepstakes and games. Recent promotions include McDonald's/Creata Pirates of the Caribbean campaign, in which 13 million users logged onto the promotion Web site in 28 days; and Casino Royale and Spiderman cross-marketing campaigns for Sony.

For more information, contact Tanya Mathis at 214-860-3700 or [e-mail].