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$1 Billion in Economic Impact for New Orleans to Be Driven by Advertising Donation from Leading US Cable Companies.


Adlink, Bresnan Communications, Bright House Networks, Cable ONE, Cablevision, Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. , Comcast, Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television and telecommunications services in the United States. It is the third-largest[2] cable television provider in the United States, serving more than 6. , Insight Communications Insight Communications is the ninth largest cable operator in the United States with approximately 1.4 million customer relationships in the four contiguous states of Illinois, Kentucky, Indiana and Ohio. , Mediacom, Suddenlink and Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  Promote New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded  Tourism With More Than $12 Million Advertising Commitment

NEW ORLEANS -- Cox Communications, Inc. today announced that ten other cable television multiple system operators and the nation's largest interconnect, Adlink, have joined the company in an unprecedented initiative to help City of New Orleans rebound from the devastating dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 impact of Hurricane Katrina Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. . Bresnan Communications, Bright House Networks, Cable ONE, Cablevision, Charter Communications, Comcast, Cox Communications, Insight Communications, Mediacom, Suddenlink, Time Warner Cable and Adlink have cumulatively committed to at least $12 million in donated advertising time on their networks.

"The devastation wrought by Hurricane Katrina was jaw-dropping for Americans who never dreamed that one of the nation's most historic and beautiful cities could be so vulnerable," said Greg Bicket, vice president and regional manager of Cox Communications in New Orleans. "The storm was unbelievable, but so is the spirit of the residents who are working to restore New Orleans to its former glory, as well as the generosity of our peers in the cable industry who are making this gift."

"It's no secret that I spent many successful years in the private sector, working in cable for Cox Communications," said New Orleans' Mayor Ray Nagin Clarence Ray Nagin, Jr. (IPA: /ˈneɪgɨn/) (born June 11, 1956) is the mayor of New Orleans. He was first elected on March 2, 2002, to succeed his fellow Democrat, Marc Morial. . "I know first-hand the incredible contributions that cable companies make to their local communities all across the country and Cox's culture of community involvement. On behalf of everyone who calls New Orleans home, even those who remain relocated, I give heartfelt thanks to Cox and their cable peers for this incredible gift."

The cable companies are placing award-winning spots developed by the Louisiana Department of Culture, Recreation and Tourism, the New Orleans Tourism Marketing Corporation (NOTMC NOTMC New Orleans Tourism Marketing Corporation (New Orleans, Louisiana) ) and their advertising agency Peter A. Mayer Advertising. The campaign features well-known celebrities that have connections to New Orleans inviting viewers to "come fall in love with New Orleans all over again." Wynton Marsalis Wynton Learson Marsalis (b. October 18, 1961) is an American trumpeter and composer. He is among the most prominent jazz musicians of the modern era and is also a well-known instrumentalist in classical music. He is also the Musical Director of Jazz at Lincoln Center. , Emeril Lagasse, Patricia Clarkson, Dan Akroyd, George Rodrigue, Dr. John, John Goodman and others share what they love about New Orleans in the spots, "come for the music, come for the food, come for the romance, come for the history, come for the art, come for the culture, and come for the fun." A call to action drives viewers to www.NewOrleansOnline.com for great hotel and package rates, as well as to book their trips.

"Tourism is the lifeblood of New Orleans. The tourism industry and City as a whole will benefit tremendously from this unprecedented gift from another sector, our friends in cable TV," said Sandra S. Shilstone, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the NOTMC. "We are enormously grateful to Cox Communications for envisioning and leading this support from the cable industry. Our research suggests that the more than $12 million in advertising time Cable is donating will yield greater than $1.3 billion in visitor spending. This is huge for New Orleans For New Orleans: A Benefit For The Musicians' Village Habitat For Humanity is an American benefit double-disc CD, with tracks from Minnesota artists, and national artists.  as we reach out nationally and internationally to let everyone know that the experience and authenticity of New Orleans is alive and flourishing."

Tourism is vital to New Orleans and Louisiana as a whole, and visitors to New Orleans often venture out to tour the larger region. Under the auspices of the Lieutenant Governor of Louisiana The Office of Lieutenant Governor of Louisiana is the second highest state office in Louisiana. The current Lieutenant Governor is Mitch Landrieu (D). History
The office was first created by the Louisiana Constitution of 1852.
, Mitch Landrieu, the Louisiana Department of Culture, Recreation and Tourism works toward similar ends as the NOTMC. The spots run by the cable operators are also be tagged with www.Louisianatravel.com, the state's website developed to help tourists enjoy the rich history and culture that is unique to Louisiana.

"On behalf of the state of Louisiana CODE, OF LOUISIANA. In 1822, Peter Derbigny, Edward Livingston, and Moreau Lislet, were selected by the legislature to revise and amend the civil code, and to add to it such laws still in force as were not included therein. , I would like to thank Cox Communications and their cable partners for this important donation," Lt. Governor Landrieu said. "These good corporate citizens are helping us send the message to the nation that Louisiana is open for business and ready to offer visitors a unique, cultural experience."

About Cox Communications:

Cox Communications is a multi-service broadband communications and entertainment company with more than 6 million total residential and commercial customers. The third-largest cable television company in the United States, Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services in partnership with Sprint (NYSE NYSE

See: New York Stock Exchange
: S). Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. More information about the services of Cox Communications, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Cox Enterprises, is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com.

About the New Orleans Tourism Marketing Corporation:

NOTMC is a private economic development corporation, created under Louisiana state law. Its purpose is to foster jobs and economic growth by developing the New Orleans tourism industry. It is funded by a hotel room occupancy tax and the City of New Orleans general fund and receives additional funding from the Regional Transit Authority/hotel tax. Visit NOTMC online at http://www.neworleansonline.com/

About the Louisiana Department of Culture, Recreation and Tourism:

The mission of the Department of Culture, Recreation and Tourism is to preserve and enhance Louisiana's unique heritage and natural landscape; provide cultural, informational, and recreational resources; and promote the use of these resources by our diverse citizens and visitors. The Department of Culture, Recreation and Tourism is administered by the Secretary under the jurisdiction of the Lieutenant Governor, who serves as the Commissioner of the Department. Visit the Louisiana Department of Culture, Recreation and Tourism online at http://www.crt.state.la.us/ or http://www.louisianatravel.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 2007
Words:970
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