#333 Turns Commuters Into Consumers; New Service Connects On-The-Go Consumers Directly to Advertisers.

Business Editors

CHICAGO--(BUSINESS WIRE)--August 1, 2000

Now the hours spent idling in heavy traffic don't have to be idle anymore thanks to #333, a new service from ewireless, Inc. that links consumers directly to advertisers, free of charge. Prompted by an ad on the radio, wireless phone users can now simply dial #333 to respond to ads, purchase products or gather information from powerhouse companies including Chase Manhattan Mortgage Corporation, Dell Computer, GMAC Financial Services and Sears Home Life. More than 600 advertisers have signed up for the #333 service.

Picture this: a consumer is stuck in rush hour traffic and hears a radio advertisement. Instead of trying to remember a difficult 10-digit number, they can just dial #333 on a wireless phone and get connected to that company, air-time free and toll-free. According to Dean Becker, chief executive officer and founder of ewireless, "Consumers, advertisers and the radio networks all benefit from this new service. Consumers gain a quick, easy and free way to respond to advertising while driving in their cars. Advertisers can increase and track response rates, and #333 will transform the radio industry by making it a more effective direct response medium."

#333 can be dialed from any wireless phone using any wireless service plan. The call is completely free to the consumer; there are no fees charged or minutes taken from wireless plans.

Remembering a three-digit code is simple and effective, versus trying to recall a difficult 800 number or hard-to-spell Web site address. In fact, pilot studies show that response rates doubled with advertisements that used #333 versus 800 numbers.

The entire process takes three easy steps:

--Advertisers prompt mobile radio consumers to dial #333 on their

wireless phones.

--The customer dials #333 on a wireless phone and asks for the

advertiser or product in which they are interested.

--The customer is connected to the company immediately, totally

free of charge.

--Consumers can purchase products and/or have information sent at

their request.

Advertiser Benefits

Advertisers using #333 will be billed only per customer response. ewireless will also provide customer tracking information on a private Web page so advertisers can gauge the success of their ads. The #333 service is now available in Chicago, followed immediately by an aggressive national and international roll out strategy. For more information, visit www.333.com.

About ewireless

Dean Becker, a proven leader and innovator in the wireless industry, founded ewireless, a Chicago-based company, in 1999. Financial investors are Tredegar Investments, Bedrock Capital, and GTCR Golder Rauner, with combined resources in excess of $5.5 billion.

Editors note: The pound symbol (#) may not transmit properly in some systems.