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"Who Wants to Be a Millionaire?".


IT'S not just ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 that's benefiting from the success of "Who Wants to Be a Millionaire?"

Host Regis Philbin has become a fashion trend-setter with the matching shirts and ties he wears in prime time.

"People are going into the stores, even women, and asking for the Regis Philbin look," said Brian Boye Boye may refer to:
  • Anker Boye (born 1950), Danish politician
  • Jan Boye (born 1962), Danish politician
  • Karin Boye (1900-1941), Swedish poet and novelist
  • Mame Madior Boye (born 1940), former Prime Minister of Senegal
, fashion director for DNR See dynamic noise reduction and domain name resolver. , a fashion trade journal. "He's given the neckwear industry a shot in the arm."

Not surprisingly, Philbin is cashing in on his newfound status as a fashion plate. He's made a deal with Phillips-Van Heusen involving a line of shirts and ties dubbed the Regis Philbin Collection that will be in stores just in time for Father's Day.

Buyers don't have to be millionaires to afford the look. A monochromatic monochromatic /mono·chro·mat·ic/ (-kro-mat´ik)
1. existing in or having only one color.

2. pertaining to or affected by monochromatic vision.

3. staining with only one dye at a time.
 shirt and tie set will retail for $77.50. Sold separately, shirts range from $39.50 to $50, and ties go for $38 to $45.

Philbin is outfitted by Beau Brummel in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 for the ABC show. While his ties and shirts have generated some topspin for Philbin, the combination is not new and has been sported for several years by others in the public eye, most notably Matt Lauer of NBC's "Today" show, who wears shirts and ties by Italian designer Zegna.

Philbin, however, has a much larger audience in prime time, where "Millionaire" is the No. 1 show.

"What Regis is doing is not new," Boye said. "But it is new for mainstream America."

Perhaps the spread of the Regis look is startling star·tle  
v. star·tled, star·tling, star·tles

v.tr.
1. To cause to make a quick involuntary movement or start.

2. To alarm, frighten, or surprise suddenly. See Synonyms at frighten.
 because it's usually women - not men -- who try to copy the fashions they see on television. And Philbin's role as a fashion hipster may be surprising for another reason as well.

"For someone in his 60s to become a style icon is an interesting development," Boye said.
COPYRIGHT 2000 CBJ, L.P.
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Comment:"Who Wants to Be a Millionaire?".
Author:SWERTLOW, FRANK
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 12, 2000
Words:301
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