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"What This Country Needs is a Good Five-Cent Cigar"; CigarGold.com Launches $200,000 Advertising Program with the Premiere Radio Network.


Business Editors

MIAMI--(BUSINESS WIRE)--Oct. 29, 2002

Synergy Brands (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: SYBR SYBR Synergy Brands, Inc. (stock symbol) ) and Gran Reserve Corporation

As an inducement for cigar smokers to try the company's products and services, CigarGold.com has launched a promotion that is a throwback throwback

see atavism.
 to the 1920-year price levels. The company is offering five-premium hand made cigars produced in the Dominican Republic for just $.05 each. The five cigars are first quality products that normally sell for a total of $23.80. In an effort to continue its impressive growth, CigarGold.com one of the country's premiere Internet cigar websites, plans a $200,000 advertising program on the Premier Radio Network. Premiere Radio Network, a part of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
 (NYSE NYSE

See: New York Stock Exchange
: CCA (1) (Common Cryptographic Architecture) Cryptography software from IBM for MVS and DOS applications.

(2) (Compatible Communications A
) has been instrumental in the growth of CigarGold.com. The radio ads will concentrate primarily on Fox Sports Network, which has succeeded in delivering the company's message and build traffic to the CigarGold.com website. To supplement its radio program CigarGold.com will also be running a similar promotion in the Wall Street Journal.

CigarGold.com is owned by the Gran Reserve Corporation, which is wholly owned by Synergy Brands Inc. Stephen Barbella, president of Gran Reserve added, "Our partnership with Premiere Radio has delivered to our sites over 100,000 loyal customers. Our competitive pricing and excellent customer service program have been instrumental in building and retaining a loyal customer base. Many of our customers place more than 25 orders per year. Once we get a customer, we keep him," said Mr. Barbella.

About Synergy Brands

Synergy Brands (NASDAQ small-cap: SYBR) is a holding Company, which operates three unique business sectors that all utilize logistics, for effective traditional distribution of consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 through Business-to-Business and Business-to-Consumer channels.

Safe Harbor: Forward-looking statements:

The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this news release (as well as information included in oral statements or other written statements made or to be made by Synergy Brands, Inc.) contains statements that are forward-looking, such as statements relating to consummation of the transaction, anticipated future revenues of the companies and success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of Synergy Brands, Inc. For a description of additional risks and uncertainties, please refer to Synergy Brands, Inc.'s filings with the U.S. Securities & Exchange Commission, including Forms 10-K and 10-Q.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 29, 2002
Words:426
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