"What's Your Story?" Earns 13 ADDYs.Milwaukee Journal Sentinel's branding campaign recognized MILWAUKEE -- The Milwaukee Journal Sentinel The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, USA. It is the primary newspaper in Milwaukee, the largest newspaper in Wisconsin and is distributed widely throughout the state. won 13 awards for its "What's Your Story?" ad campaign at the Madison Advertising Federation ADDY Awards The ADDY Awards are the world's largest and arguably toughest advertising competition, with over 60,000 entries annually. The ADDY Awards recognize all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. Show. The campaign, created by Milwaukee-area advertising firm Boelter + Lincoln, took one Judge's Choice, three Gold awards and nine Silver awards at the show, held Saturday, February 17. "We are honored to have been recognized at such a high level by the judges," said Milwaukee Journal Sentinel Vice President Interactive Media & Marketing Sharon Prill n. 1. (Zool.) The brill. v. i. 1. To flow. n. 1. A stream. 1. (Mining) A nugget of virgin metal. 2. The button of metal from an assay. . "We're thrilled to be a part of this campaign and look forward to taking it to the next level," said Diane Charno, director of account services at Boelter + Lincoln. Only three Judge's Choice Awards are awarded each year, one per judge. In choosing the What's Your Story? mix campaign, judge Jeffery C. Olson of Blain blain n. A skin swelling or sore; a blister; a blotch. Olsen White Gurr Advertising commented, "This was the one campaign in the show for me that truly has 'legs' - a picture really is worth 1000 words and your use of great images, coupled with a big idea, made this campaign very powerful. It felt national and still had an emotional hometown home·town n. The town or city of one's birth, rearing, or main residence. Noun 1. hometown - the town (or city) where you grew up or where you have your principal residence; "he never went back to his hometown again" appeal. You also lived up to the challenge of maintaining consistency across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. , which make 'all' the work, which was collectively done for the Milwaukee Journal Sentinel my Judges Choice Award." In the Out of Home category, the Journal Sentinel earned three Silver awards for Mass Transit mass transit, public transportation systems designed to move large numbers of passengers. Types and Advantages Mass transit refers to municipal or regional public shared transportation, such as buses, streetcars, and ferries, open to all on a Exterior - Danica, Mass Transit Exterior - Reggie and What's Your Story? outdoor advertising. In the Newspaper category, the Journal Sentinel earned two Gold awards for Newspaper Self-Promotion Single - Hotdogs and Newspaper Self-Promotion Campaign - What's Your Story? Newspaper. It also was awarded two Silver awards for Newspaper Self-Promotion Single - Hats and Newspaper Self-Promotion Single - Cubicle. In the Television category, the Journal Sentinel earned a Gold award for Local 30 second spot with a production budget over $7,500 for the commercial "Neighbors." For the Mixed Media Campaigns category, the Journal Sentinel won the Consumer Local Silver award for What's Your Story?. The Local Only category recognized "misplaced mis·place tr.v. mis·placed, mis·plac·ing, mis·plac·es 1. a. To put into a wrong place: misplace punctuation in a sentence. b. stars," ads that weren't approved or never ran. The Journal Sentinel was recognized with Silver awards. The What's Your Story? branding campaign began running in the fall of 2006. About Journal Sentinel Journal Sentinel publishes the Milwaukee Journal Sentinel daily and Sunday newspapers and produces JSOnline.com, one of the most popular destinations for Milwaukee Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f . Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. A new production facility with state-of-the-art printing equipment, which became operational in early 2003, will help ensure the continued reliability and growth of Wisconsin's largest newspaper in the 21st century. |
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