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"Was/Now" Offer To Be Highlighted In Upcoming Case.


The ACCC has issued proceedings against Ray's Outdoors for claims made to promote the opening of its Elizabeth Street store in Adelaide. The advertisement appeared in The Advertiser in March 2007. It promoted an opening offer on the Rio Grand barbeque of $99, with a strike-through price of $299.99. The ACCC's claim is that:

the barbeque was not sold for $299.99 immediately prior to the sale; and

as a result, customers thought that they were receiving a saving much greater than they actually did.

Interestingly, the ACCC is not seeking a penalty. The first Directions Hearing will be on 14 January 2008

Do you want to know more?

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Mr Martin Algie

Wisewoulds

Level 8

419-425 Collins Street

Melbourne

Victoria

3000

AUSTRALIA

Tel: 396298333

Fax: 396294035

E-mail: atm@wisewoulds.com.au

URL: www.wisewoulds.com.au

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Article Details
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Author:Algie, Martin
Publication:Mondaq Business Briefing
Article Type:Brief article
Geographic Code:8AUST
Date:Apr 24, 2008
Words:181
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