"Transmit" magazine to debut at cable TV trade show.In related news, cable industry magazine veteran Paul Levine has formed Transmit Publications, Inc. (Englewood, CO) to begin the publication of Transmit magazine with an issue that will debut at the annual California Cable & Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. Association's (Oakland, CA) "Western Show" to be held Dec. 2-5 in Anaheim (CA). The title will be published monthly with a controlled circulation of 20,000. Levin lev·in n. Archaic Lightning. [Middle English levene, levin; see leuk- in Indo-European roots.] said the magazine will explore how engineering and technology impact the operational and business phase of cable TV systems. Its editorial mission "focuses on helping cable operators deploy technology to increase their business at every turn, from design, construction and maintenance to marketing, advertising, programming, customer service and IT." It will be targeted at upper and middle management at cable TV operations who have buying responsibility. The first issue includes articles on: the next wave of broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). growth; interactive TV and programming; VoIP and the cable industry; and, using MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. marketing initiatives to increase both the subscriber base and revenues. Editor Bob Diddlebock said that "cable operators of all sizes must be knowledgeable about the benefits and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of the latest technologies being developed in all sectors." He said that Transmit will offer information to help readers "understand the true impact that those new technologies can have on their business and their bottom line." |
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