"The Transformation at JCPenney - How Research and Strategy Came Together to Revitalize Their Brand & Sales" -- DFW AMA Hosts JCPenney at Dallas Luncheon.DALLAS -- The Dallas-Fort Worth Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) announces that on Thursday, May 17, from 11:30 a.m. to 1:30 p.m., it will host an Executive Luncheon Program at Brookhaven Country Club in Dallas featuring David Overton, Vice President of Business Unit Strategy with JCPenney. The resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. retail success of JCPenney has been tremendous over the past two years for a number of reasons. Mr. Overton will be the guest speaker and discuss the impact research and strategy have made on the organization. JCPenney is one of America's leading retailers, operating 1,039 department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. The pre-event registration deadline is Wednesday, May 16, 2007, and is priced at $28 for AMA members and $38 for non-members. On-site registration is available, but for an additional $10 per person. Program details and registration information is available at: www.dfwama.com or by calling the DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code) DFW Department of Fish and Wildlife DFW David Foster Wallace DFW Drug-Free Workplace DFW Down For Whatever (song by Pretty Young Things) AMA office at (972) 943-4615. The DFW AMA, the eighth largest chapter of the American Marketing Association, holds monthly luncheon programs in Dallas on the third Wednesday of each month at Brookhaven Country Club. In Fort Worth, AMA luncheons are held on the fourth Thursday every other month at the Fort Worth Club in downtown Fort Worth. Attendance is open to non-members and those in all areas of the business community across the Metroplex. The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. To learn more about the DFW AMA log on to www.dfwama.com or the AMA nationally at www.marketingpower.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion