"The Real Story with Colleen Edwards" Debuts on KCBS.com Tuesday, March 17th.Online Resource Helps Consumers Navigate Real Estate DANVILLE, Calif. -- Colleen col·leen n. An Irish girl. [Irish Gaelic cailín, diminutive of caile, girl, from Old Irish. Edwards, a member of the California Building Industry Foundation's Hall of Fame, brings more than thirty years experience as a strategist for the homebuilding and land development industries to KCBS KCBS Kansas City Barbecue Society KCBS Korea Christian Book Service (now called KCB; Seoul, Korea) KCBS Kerala Catholic Bible Society (Kerala, India) .com. Today Edwards, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. Creative, starts her news and information-filled blog and podcasts, "The Real Story with Colleen Edwards." "Consumers need a comprehensive resource tool to research the many complex issues related to real estate," said Edwards. "There are so many hot buttons for potential homebuyers, re-sellers and those connected with real estate." A fully-integrated blog and podcasts will be on KCBS.com and TheRealStoryBlog.com, presenting frank interviews with industry leaders, current news, interactive features, forums and surveys, in an easy-to-navigate format. On KCBS.com, "The Real Story With Colleen Edwards" can be found under the "Extras" and "Audio" sections of the website. "Look at the opportunities and challenges in today's real estate market - economic stimulus, green building, mortgage meltdowns, the credit crunch Credit Crunch An economic condition whereby investment capital is difficult to obtain. Banks and investors become weary of lending funds to corporations thereby driving up the price of debt products for borrowers. and foreclosures," said Edwards. "There's a tremendous amount of information to absorb. 'The Real Story' provides a one- stop resource for consumers to visit for critical information." "The Real Story with Colleen Edwards" is supported by an advertising /PR campaign, largely funded by Edwards herself. "That's how strongly I feel about this partnership with KCBS. It's a great opportunity to talk frankly about real estate issues that impact thousands of people and the communities that they live in." Meet Colleen Edwards Colleen Edwards is co-founder and president of EMC Creative, one of the West's premier communication agencies and a leader in strategic marketing for bankers, homebuilders and land use development companies. She was honored in 2003 with the Lifetime Legend Award by the Home Builder's Association of Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern recognizing her personal and professional achievements. Edwards is a cum laude cum lau·de adv. & adj. With honor. Used to express academic distinction: graduated cum laude; 25 cum laude graduates. graduate of the School of Journalism, University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal . She is the author of "From Good Market Research to Great Marketing." Her many contacts within real estate and related industries make her an outstanding resource for The Real Story. To speak with Colleen Edwards, contact EMC Creative's PR Department at 925.837.9380. For more information, visit www.kcbs.com, www.therealstoryblog.com or www.emccreative.com Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5918609&lang=en |
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